Inside Over, Describing the world

Business needs



New horizons and a new visual identity for the editorial project.

Being inside the facts with an open view of the world. This is the mission with which the Inside Over project has been created. A project which was first launched 5 years ago when – from an idea by Andrea Pontini, CEO of ilgiornale.itGli Occhi Della Guerra (“The Eyes of War”) was published online, an information website that collects high-quality reports from all over the world.

Over these five years, dozens of reporters have produced over 200 reports all over the world and Gli Occhi Della Guerra has won numerous international awards: many for the quality of the stories told, others, including the Inma Global Award for Innovative Journalism in 2016 in London, for the idea and method of involving readers, and finally the prestigious “Biagio Agnes” International Journalism Award for the “new frontiers of journalism”.

Inside Over is a unique and fascinating project, which we have supported and developed together with the editorial staff in its radical transformation to establish itself as an international journalistic presence.

A path of rebranding that has firstly involved the creation of a new name able to describe the uniqueness of the publication, which deals not only with issues related to war and which presents itself as a source of authority outside the Italian audience. Hence the name Inside Over.

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Two words that create a contrast and a tension, as if they were trying to push in two opposite directions. The first aims to enter into reality, through in-depth content and reports from all over the world. It aims to go deep, INSIDE. The second pushes towards a work of analysis, towards the need to look at scenarios from up high, to fully understand and contextualise the facts in the global chessboard, without falling into “easy” judgements, OVER.

A way to describe reality that therefore highlights the contrasts, the tensions between the near and far, the inside and the outside, and the local and the global.

This same concept was then transported into the brand design: a strong, recognisable typographic sign that highlights the tension between the word INSIDE – going deep, discovering, entering – and OVER – expanding the look, the analysing, the elevation.

Starting from the geometries of the logo we have developed the brand language that we have applied to different points of contact.

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We have designed the interface of the new website (, where great attention has been paid to differentiating the various types of content, giving them the correct hierarchy: most featured are the reports and video stories, then the detailed profiles and finally, as a corollary, the news.

For the launch of the new brand, a magazine has been designed, a special edition, where thirteen authors (journalists, writers, analysts and international university professors) have responded to a simple yet complex question: where is the world going?

The magazine, which has been distributed in all Italian newsstands, is the first calling card for this new journalistic project, which seeks new readers and new passionate supporters. Like us.

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