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62 pages of in-depth analysis reveal 9 fundamental design insights, illustrated by more than 60 global case studies and 27 strategic opportunities for brands. An essential guide for organizations seeking to create positive impact through design.
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Brands are redefining their engagement rules in a fragmented digital world, creating flexible design systems that adapt to different cultural contexts while maintaining their essence. From sonic identities to brand collaborations, this flexibility enables more authentic and relevant connections with different audiences.
Design is rapidly evolving to face the immediate reality of climate change and rising temperatures, with solutions emerging across various sectors that demonstrate how conscious innovation can help communities and businesses. From cities to everyday products, design becomes a crucial adaptation tool.
Design is rapidly evolving to face the immediate reality of climate change and rising temperatures, with solutions emerging across various sectors that demonstrate how conscious innovation can help communities and businesses. From cities to everyday products, design becomes a crucial adaptation tool.
Environmental communication evolves from simple messaging to active engagement platforms, transforming packaging and spaces into touchpoints that demonstrate commitment to sustainability. Brands develop more tangible and interactive ways to communicate their environmental practices.
Physical and, to some extent, digital spaces are being redesigned as social anchors where individuals find meaningful interactions and belonging, creating intentional communities. Companies rethink their environments to strengthen bonds and shared experiences.
Physical and, to some extent, digital spaces are being redesigned as social anchors where individuals find meaningful interactions and belonging, creating intentional communities. Companies rethink their environments to strengthen bonds and shared experiences.
The new generation develops a remarkable ability to alternate between moments of high intensity and deliberate pauses, seeking balance in various aspects of life. This movement reflects a more sophisticated approach to technology use and consumption.
The pursuit of longevity evolves from niche interest to mainstream aspiration, driven by advances in biotechnology and personalized health monitoring. Various sectors adapt to address this new vision of life optimization.
The pursuit of longevity evolves from niche interest to mainstream aspiration, driven by advances in biotechnology and personalized health monitoring. Various sectors adapt to address this new vision of life optimization.
Society dissolves boundaries between age-based behaviors and expectations, challenging assumptions about appropriate activities and lifestyles. Brands rethink traditional segmentations to create more inclusive experiences.
Brands seek to bring joy, lightness, and fun through product designs, packaging, and experiences, reflecting consumers’ desire for positive escape moments. The movement represents a shift in focus from precision to authentic expression.
Brands seek to bring joy, lightness, and fun through product designs, packaging, and experiences, reflecting consumers’ desire for positive escape moments. The movement represents a shift in focus from precision to authentic expression.
Artificial intelligence evolves to interact on a personal and emotional level, going beyond simple task execution to offer companionship and support in various aspects of life. This development raises important questions about the future of human-machine interactions.
PULSE 2025 maps the key design insights and trends transforming brands and businesses globally. A strategic report that analyzes how useful design can create positive impact at different scales, from individual experience to planetary issues, offering practical directions for innovation and transformation.
Developed by a team comprising members from various countries in the CBA network, the study identifies significant opportunities through multi-sector analysis. The report presents practical cases of brands leading changes in their segments, from small businesses to large corporations, demonstrating how strategic design can respond to contemporary challenges.
In a scenario of rapid transformations, design emerges as a fundamental tool for navigating complexities. The presented insights reflect profound changes in society, technology, and consumer behavior. From sustainable solutions to innovative digital experiences, PULSE 2025 offers a complete overview of the trends that will shape the future of brands.
The analysis covers various sectors and markets, exploring how brands are using design to create more meaningful connections with their audiences. The document examines everything from physical retail transformations to innovations in digital experiences, highlighting how user-centered design can generate value for both consumers and businesses.
Each insight is supported by real cases and emerging trends, providing practical implementation suggestions. The report highlights how companies can use strategic design to develop more relevant and impactful products, services, and experiences, considering environmental, social, and economic aspects.
PULSE 2025 serves as an essential guide for professionals and organizations seeking to create positive transformation through useful design, offering valuable perspectives on innovation, sustainability, and consumer experience.
Transform your business with PULSE 2025 insights.
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