Carte d'Or - Unilever

The “Art of Dessert Setting”

BUSINESS NEEDS

Premiumisation

INDUSTRY

Food & Beverage

SERVICES

Retail & Architecture

YEAR

Becoming a French patisserie-inspired dessert brand

Carte d’Or is a well-known ice-cream brand and, together with CBA has redefined its positioning as “guaranteed Voilà for your Legendary Moments”.

Premium ice-cream brand embracing its French heritage.

Visual identity

CBA reviews the brand identity, as well as creates the ownable packaging system and FOH experience.

Le "Studio Carte d'Or"

Furthermore, CBA creates the graphic design of the Studio Carte d’Or, a dedicated place for the consumer to enjoy a full brand experience.

the

work

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Carte d'Or - Unilever

Becoming a French patisserie-inspired dessert brand

Carte d’Or is a well-known ice-cream brand and, together with CBA has redefined its positioning as “guaranteed Voilà for your Legendary Moments”.

Premium ice-cream brand embracing its French heritage.

Visual identity

CBA reviews the brand identity, as well as creates the ownable packaging system and FOH experience.

Le "Studio Carte d'Or"

Furthermore, CBA creates the graphic design of the Studio Carte d’Or, a dedicated place for the consumer to enjoy a full brand experience.

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