An uninhibited & modern brand
Château Bonnet, , the cradle of the Lurton family, remains the headquarters of the entire group. With its ancestral know-how, the group “Les Vignobles André Lurton” is currently one of the most important wine companies in Bordeaux. With 300 hectares of vineyards around the domain, Chateau Bonnet is one of the largest independent and single-holding properties in the region.
In order to redefine the brand essence of Chateau Bonnet, our teams at CBA collaborated on the clarification of the positioning and the creation a new visual identity in line with it, then, reflect the raison d’être of Chateau Bonnet. The objectives?
- Modernize and revive the brand
- Stand out from the classic “Châteaux Bordelais” by enhancing on its pride and its story
Between tradition and modernity
The labels of the wine bottles have been redesigned, not only to give the brand a new lease of life, but also to make it stand out.
Our teams wanted to modernize the brand image while improving its authenticity and humanity. Therefore, the castle, the emblematic symbol of the historical domain, has been preserved and purified in order to convey a warm atmosphere. It was then refined by watercolor work to express the singularity of the know-how in complete lightness. Golden touches are added to counterbalance the traditional image and reconcile the premium side.
Finally, the coat of arms and the logo have also been redesigned to make them more timeless, in the image of the free and committed characters that have defined the domain for five generations.
Modern, uninhibited and inspired, the brand blows a breath of fresh air through the vineyards. It carries a unique vision of the winegrower’s profession and embodies the renewal of a creative family.