Pernod Ricard

Chivas XV

BUSINESS NEEDS

INDUSTRY

SERVICES

YEAR

2018

CBA Design partnered with Pernod Ricard to develop a new brand experience for Chivas XV. The result is a Blend to Celebrate!
/ background

The celebration whisky

Pernod Ricard and CBA Design are used to collaborate on various branding and design projects. This time, Pernod Ricard asked CBA to create a design proposition to position Chivas XV as the celebration whisky with younger consumers.

/ true vision

Our team decided to use their design expertise to  bring to life the vibrant, bold and contemporary personality of Chivas’ newest blend, XV, a 15 year old Scotch whisky, finished in rare Grande Champagne Cognac casks.

Chivas XV Thumbnail 3
/ creative expression

Global Travel Retail

Alongside traditional gifting assets, we utilised Shazam to empower the consumer’s ‘physical to digital’ interaction, with free cocktail recipes and cultural details about local calligraffiti artists.

This shareable content gave younger consumers social knowledge – a key driver of status and giving the brand social currency.

Chivas XV digital

Share

the

work