The cognitive awakening of children through taste
Good Goût was created in 2010 by two parents, who decided to quit their jobs to produce tasty, beautiful and organic dishes for babies, in partnership with the chef Michel Rentenauer. Their ambition was to reintroduce savour in toddlers’ plates.
Originally focussed on the main courses and on the desserts for babies, the brand offers today a complete range of dishes, desserts, snacks for the young gourmets, from the babies to the children.
CBA the Good Goût’s design agency since 2010. To help the brand to keep on helping the brand distinguishing itself from a well-established competition, CBA has chosen to:
- highlight the close relationship between Good Goût and the parents
- translate the purity of the brand in all its products
- make Good Goût being a global brand, relevant in all its product’s categories.
Transparency, simplicity and authenticity by Good Goût
The signature is integrated in a speech bubble which relates to the existing proximity between Good Goût and its little consumers, as well as with their parents. The pictograms designed on the facing of the products, and the meaningful content in the back enhance this conversation.
A constant brand language has been deployed on the whole range: the simplicity of the speech, the transparency regarding the ingredients and a pure colour: the white.
For every new range’s creation, CBA translates the brand’s requirement on taste and nutrition with a very simple packaging.
For the childish cereals, the packaging shows the ease of use and the variety of tastes.
To anchor the brand in the children’s daily life, CBA has adapted its name, which becomes Good Goûter. A new graphic identity has been created, made of mischievous and off the wall characters.
The color chart of taste
This signature fits into a bubble that evokes the proximity of GOOD GOÛT with its consumers and their parents. The graphic design has been designed to facilitate their use and enhance the quality of the ingredients thanks to the photographs, notices and pictograms. The ingredients that go into the recipes sit proudly on the packaging and the “GG” mascot is lying, sitting or standing depending on the stages of growth. CBA also participated in the enrichment of the range and in the development of new dishes adapted to each stage of growth, notably by intervening in the launch of Good Gourdes.
In 2016, Good Goût was sold in more than 7500 shops in France.
