Pure Océan is involved in research and ocean protection programs.
Its mission? Contribute to the fight against global warming while preserving marine biodiversity, protecting and restoring fragile marine ecosystems.
With the desire to educate consumers about waste collection, the foundation called on CBA for design support.
What exactly is La Goutte Bleue?
It is a bag made from recycled materials intended for the collection of waste on beaches, in town, in the countryside, in the mountains … before it ends up in the sea.
CBA was thus able to support Pure Océan foundation in the Branding and Packaging design of this new brand.
Through Naming, the design of the Logo, the visual identity of the concept and the packaging, La Goutte Bleue was born to the delight of consumer-actors who wish to act positively at their level for the preservation of natural resources.
A meaningful project that is consistent with CBA’s convictions: Critical ImprintⓇ
Project whose commitment and meaning have recently been rewarded by the French Institute of Design. La Goutte Bleue has thus received the Janus Label for Civic Design.