To reinforce its leadership as a music expert, MTV hacked the world of music in a co-creation Project involving studies and surveys with its audience and music specialists.
The outcome was a platform that helps brands explore the music world as a way to connect to its audience – the MTV Music Hack.
We developed the concept, content and design of the catalogue, which is totally inspired by the music world. Alluding to a DJ pick up, the material is divided into 4 discs – each one representing a trend that has been impacting the musical world (involvement, customization, interactivity and surprise) which, combined with a musical experience, works as inspiration for new actions from MTV and its partners.
MTV Music Hack is an excellent job example where strategy, studies and labs evolve into a real and valuable product for the client – and in this case, for the client’s partners as well.
We developed the concept, content and design of the catalogue, which is totally inspired by the music world. Alluding to a DJ pick up, the material is divided into 4 discs – each one representing a trend that has been impacting the musical world (involvement, customization, interactivity and surprise) which, combined with a musical experience, works as inspiration for new actions from MTV and its partners.
MTV Music Hack is an excellent job example where strategy, studies and labs evolve into a real and valuable product for the client – and in this case, for the client’s partners as well.
This project won the 2nd Abigraf SP Award (Brazilian Printing Industry Association), a prize we have won three times in the category of Best Design and Innovation. MTV Music Hack was awarded for the ‘Catalogue/brochure –visual concept and design of catalogue for clients’.
