Unilever and CBA London have partnered again to develop a new naturals range for Sedal.
We were challenged to combine Sedal’s mass recognition with the product authority of BioExpert to create an innovative co-creation shampoo and conditioner range. The proposition merges broad accessibility with high-quality effectiveness, promising a groundbreaking hair care solution for the Mexican market.
![Sedal x BioExpert Co-Creation 1 Limon](https://cba-design.com/wp-content/uploads/2023/12/Limon.jpg)
![Sedal x BioExpert Co-Creation 2 Cafe 1](https://cba-design.com/wp-content/uploads/2023/12/Cafe-1.jpg)
![Sedal x BioExpert Co-Creation 3 Quinoa Linseed](https://cba-design.com/wp-content/uploads/2023/12/Quinoa_Linseed.jpg)
Naturally
Potent Haircare.
Our vision for the packaging was to seamlessly blend the natural potency and vitality of nature with Sedal’s joyful and approachable brand personality.
Vibrant
nature.
We developed a layered design system in which abstract elemental expressions of nature, reminiscent of intricate macro patterns found in ecosystems, provide a foundation for top-down shots of natural ingredients inspired by the sophisticated aesthetic of editorial food photography.
These organic textures and ingredients frame the clean, graphic brand elements, serving as a robust anchor to the overall design composition.
![Sedal x BioExpert Co-Creation 4 SS Gaia MX KV S5 1](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2023/12/SS-Gaia-MX-KV-S5-1.jpg)
![Sedal x BioExpert Co-Creation 5 sedal 9](https://cba-design.com/wp-content/uploads/2023/12/sedal-9.png)
![Sedal x BioExpert Co-Creation 6 sedal 11](https://cba-design.com/wp-content/uploads/2023/12/sedal-11.png)
![Sedal x BioExpert Co-Creation 7 sedal 7](https://cba-design.com/wp-content/uploads/2023/12/sedal-7-1400x788.png)
![Sedal x BioExpert Co-Creation 8 sedal 2](https://cba-design.com/wp-content/uploads/2023/12/sedal-2-788x1400.png)
![Sedal x BioExpert Co-Creation 9 Gaia MX Toiletry Bag Mockup 02](https://cba-design.com/wp-content/uploads/2023/12/Gaia_MX_Toiletry-Bag_Mockup_02-1400x931.jpg)
Local design adopted by global markets.
Originally designed for the Mexican market, the Sedal x BioExpert design system has been adopted in several other markets, embracing new product formats and ingredient formulas.
![Sedal x BioExpert Co-Creation 10 sedal 8](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2023/12/sedal-8.png)
![Sedal x BioExpert Co-Creation 11 sedal 5](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2023/12/sedal-5.png)