UNILEVER

Sedal x BioExpert

BUSINESS NEEDS

INDUSTRY

SERVICES

YEAR

2023

Introducing an innovative co-creation to power Unilever’s Sedal into the premium naturals space.
/ background

Unilever and CBA London have partnered again to develop a new naturals range for Sedal. 

We were challenged to combine Sedal’s mass recognition with the product authority of BioExpert to create an innovative co-creation shampoo and conditioner range. The proposition merges broad accessibility with high-quality effectiveness, promising a groundbreaking hair care solution for the Mexican market.

Limon
Cafe 1
Quinoa Linseed
/ our vision

Naturally
Potent Haircare.

Our vision for the packaging was to seamlessly blend the natural potency and vitality of nature with Sedal’s joyful and approachable brand personality.  

/ creative expression

Vibrant
nature.

We developed a layered design system in which abstract elemental expressions of nature, reminiscent of intricate macro patterns found in ecosystems, provide a foundation for top-down shots of natural ingredients inspired by the sophisticated aesthetic of editorial food photography. 

These organic textures and ingredients frame the clean, graphic brand elements, serving as a robust anchor to the overall design composition.

SS Gaia MX KV S5 1
sedal 9
sedal 11
sedal 7
sedal 2
Gaia MX Toiletry Bag Mockup 02
/ results

Local design adopted by global markets.

Originally designed for the Mexican market, the Sedal x BioExpert design system has been adopted in several other markets, embracing new product formats and ingredient formulas.

You too, seize the opportunity to levep up your branding.

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