Part of the interview with Sandra for the generation of this content highlights the sector’s evolution, as well as the importance of the relationship between people and brands to connect from truth and authenticity. After all, design is empathy, and that is why the designer of the future is moving towards a much more emotional point, towards relationships. “Society is demanding more truth, and therefore designers are going to have to be simple within the complexity of what we are experiencing, and more emphatic in the way they express themselves, of telling stories that matter to people. More simplicity in a time of great saturation.”

You can read the full interview at Gràffica+.