We believe in design as a transformative tool. Brands with relevant purposes are powerful drivers able to act for the collective good, making a positive impact on society.


Resilience, flexibility and creativity will be the main assets to restore a genuine relationship with people. Recently, pandemic times have changed life priorities. People are looking for sense in their consumption. In this context, brands face new cultures, new values, new languages, in brief, a new reality.

Therefore, brands committed to the progress and development of our society will be able to make a meaningful contribution to the collective well-being.


We are a talented team based in the heart of Barcelona and Madrid and part of WPP and Ogilvy Spain, pioneering new ways of branding.


Founded in Paris in 1982 by Louis Collinet, CBA Design lands in Spain in 2001, as a result of the merger with Graell Graphic Line studio, led by the artistic director Carles Graell.


Winner of several awards in festivals such as LAUS, CANNES or FIAP, Carles and CBA Design used to work closely with Luís Bassat, an iconic Spanish publicist and President of Honor at Ogilvy Spain. Thus, the origins of CBA Design in Spain can be found in the field of illustration, artwork and advertising, signs of identity imprinted both in the character of the agency and of those who are part of it.

/ Our Clients

We have built our reputation on deep client relationships and our passion for breakthrough strategic and creative clarity across different countries and sectors.


We are part of an international and connected team open for collaboration. A vivid network dedicated to solving any design challenge, offering a global perspective with local focus.