/ Context
Shaping the future of pharmaceutical branding
Esteve, one of Spain’s leading pharmaceutical laboratories, takes a step forward in the sleep category with the creation of a new brand ecosystem. With Dormidina and DormiNatur as iconic brands, this strategic branding project redefines its visual identity, combining coherence and flexibility to stand out in an increasingly competitive market. Under a solid and attractive narrative, a brand platform and value proposition have been defined to reinforce Esteve’s leadership in the sleep category.
From packaging design to digital presence, retail and social media, this transformation drives emotional connection with consumers while strengthening Esteve’s commitment to health and well-being. An evolution that consolidates the company as a reference in the sleep sector.
With this long-term project, CBA Design and Esteve continue their 7-year partnership, advancing pharmaceutical branding. A clear example of how strategy, design, and innovation can create memorable brands that resonate with today’s society’s needs and expectations.
