/ Context
A Mediterranean Sanctuary along the Albanian Riviera
Located in Albania’s breathtaking coastline, Green Coast is a hidden gem attracting growing interest from investors and tourists alike. To stay relevant and competitive in the market, the brand identified the need to evolve. To do so, Green Coast turned to CBA to take on the challenge of revitalizing their visual identity and enhancing their storytelling.
Our collaboration was rooted in the understanding that Green Coast’s success goes beyond property development. It encapsulates a vision of harmonious living, where residents and visitors can fully immerse themselves in the natural beauty of their surroundings and in a place that fosters a sense of community and endless opportunities.
We crafted Green Coast’s visual identity carefully balancing tradition and modernity, creating every element with a sense of sophistication, warmth, and authenticity.
To represent the vitality and abundance that define Green Coast, we created the concept ‘Fountain of Life’: a place full of life and endless opportunities.
This concept also inspired the logo design capturing the essence of Green Coast in a single, memorable mark that represents sophistication and refinement, embodying commitment to excellence and brand heritage.
The essence of the brand and its distinctive character are expressed through a color palette inspired by the natural tones of Green Coast and its surroundings.
The primary colors reflect the serenity of the landscape, while the secondary palette enriches the brand with a touch of vibrancy and liveliness, also a reflection of its identity.
Vibrant and inviting photographs also capture the essence of the iconic Mediterranean lifestyle, and convey the serene atmosphere of the place and the beauty of the landscapes.
An identity system that expands consistently in its editorial and digital application, giving the brand the space it needs to develop its new visual language.
Overall, the new image is a clear expression of the optimistic and relaxed spirit that Green Coast represents and offers.
/ RESULT
Through the implementation of a cohesive Brand strategy and the creation of a captivating visual language, Green Coast has elevated into more than just a real estate venture, it is a lifestyle destination synonymous with fulfillment, togetherness, and boundless opportunity.
