What is human design?
Human design is a “tool that allows you to understand your energy mechanics, and the mechanics in interaction with your environment”. It allows a better understanding of oneself, of one’s strengths and weaknesses, and a better understanding of the other. It allows ultimately to understand it’s functioning and to work on oneself in order to act better, progress and accomplish oneself.
The human design describes 4 profiles:
- The Generator: the generator is an active person who has a deep desire to enjoy his daily life.
- The Projector: he seeks to accompany the people around him. He guides and advices and has a need of recognition.
- The Manifestor: the leadership is his thing. The manifestor is a go-better with a head full of ideas and goals that they want to accomplish as quickly as possible.
- The Reflector: he is emphatic and sensitive. Usually introvert, he has « a need to take time to take important decisions for him ».
All of these typologies are complementary. They create an exceptional collective intelligence which allows new concepts to germinate, new markets to be reached, innovation to be fostered.
This collective intelligence is the winning key to value creation.
Collective intelligence at the service of value creation
Let’s take the exemple of the brand Cora. In 2020, Cora wanted to mobilize all of its employees in the definition of the brand strategy and make them the first ambassadors of change. CBA accompanied the brand in this shift by building a tailor-made support « Cora demain » allowing for the first time more than 25,000 employees to work together. Debates and surveys were conducted among employees and workshops were organized to define the new fundamentals and identify the work to be done.
The results? A coherent corporate vision understood by all employees, a smoother internal communication as a result of engaged and happy employees. Cora is today the second favorite employer in food distribution.
The Human Design and collective intelligence in the digital era
The digital is an integral part of our daily lives et new digital levers are emerging, among them the metaverse or AI. Despite a certain reluctance from a part of the general public, we can point out the complementarity between these digital tools and the human intelligence, that allows you to go further, faster.
The artificial intelligence allows an optimisation of process, a precise analysis of data in order to reduce the working hours and an important reduction of human mistakes. In the framework of client experience, the IA allows a tailor-made personalization thanks to the data collected to make the experience more attractive, targeted and engaging.
