Trusted brand recognised for its innovativeness
Pınar, a trusted leader in food category from dairy to meat, has been a long term partner of CBA. Headquartered in Izmir, a beautiful Eagean city in Turkey, Pınar is recognised as a highly trusted brand, strongly recognised for their innovativeness across categories in Turkey and international markets. We were very happy to collaborate on one of their new products in dairy, recently launched in Turkish market: Pınar Multi.
Pınar Multi energizes you more than the Sun
Pınar Multi is a highly nutritional new milk product that promises to deliver 38% of vitamins and minerals required daily for an adult. The delicious chocolate and vanilla flavours enrich the nutritional and healthy milk while delivering 30% protein.
For CBA, it was important to ensure that the critical functional benefits of the new product were clearly communicated on the pack, while setting the mood for a energectic and healthy day ahead for the busy, urban adult.
Pınar Multi Nothing energizes you more than the Sun. And it was in the Sun that we were inspired to communicate the new Multi-Vitamin Pınar. The central hub dynamically brings together the key attributes of this multi-functional product and its colours bring it closer to the food supplement category.
With a clean and minimalist design, we’ve positioned this milk-based product for adults over 30 looking to supplement their healthy diet with a functional and tasty product.
