/ background
To capture revelance in an increasingly out-of-home coffee culture, Nescafé called on CBA Design to develop an activation campaign.
/ true vision
"Stay Curious"
Our teams decided to launch “Stay Curious”, a campaign for Nescafé Azera, celebrating the urban creativity of the brand, with a striking use of orange in brand environments.
Development of executions for both out of home and in-store activations led to the creation of a part of a toolkit for the local markets in Europe.
/ creative expression
The Azera Creative Trail
Echoing the barista coffee making experience, the Azera Creative Trail is used throughout the brand expression to highlight the flow of creative energy.
