In such a rapidly shifting market, Chivas need to be more relevant than ever.
To that end, the brand collaborated with our teams at CBA to develop a flexible visual identity system allowing Chivas to capture consumers’ attention on multiple touchpoints.
Harnessing the "Power of the Blend"
Harnessing ‘The Power of the Blend’, to form a dynamic, modern toolkit for Chivas – ensuring brand consistency and expression, across multiple markets and channels.
We utilised the visual identity to create a flexible system, where each product in the Chivas portfolio lives harmoniously and freely express it’s unique product purpose, ensuring relevance to the target audience and price-point across the range.
Digital & Physical
The system naturally translatess into digital and environmental activations including on-trade activation, global travel retail and off-trade – forming a holistic campaign, where a blended Scotch whisky is reimagined for a new generation.
Retail & Interior presence
Adapting the visual identity and using key assets allowed us to create compelling retail and interior activations.