Pernod Ricard

The Power of the Blend






Built from two truths: a re-imagination of what a blended scotch whisky can be and how it can be made relevant to today’s young urban professionals.

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In such a rapidly shifting market, Chivas need to be more relevant than ever.

To that end, the brand collaborated with our teams at CBA to develop a flexible visual identity system allowing Chivas to capture consumers’ attention on multiple touchpoints.

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Harnessing the "Power of the Blend"

Harnessing ‘The Power of the Blend’, to form a dynamic, modern toolkit for Chivas – ensuring brand consistency and expression, across multiple markets and channels.

We utilised the visual identity to create a flexible system, where each product in the Chivas portfolio lives harmoniously and freely express it’s unique product purpose, ensuring relevance to the target audience and price-point across the range.

Digital & Physical

The system naturally translatess into digital and environmental activations including on-trade activation, global travel retail and off-trade – forming a holistic campaign, where a blended Scotch whisky is reimagined for a new generation.

Retail & Interior presence

Adapting the visual identity and using key assets allowed us to create compelling retail and interior activations.