Pernod Ricard

Chivas XV

BUSINESS NEEDS

INDUSTRY

SERVICES

YEAR

2019

A Blend to Celebrate

Chivas XV Thumbnail 3
/ background

Pernod Ricard and CBA Design are used to collaborate on various branding and design projects. This time, Pernod Ricard asked CBA to create a design proposition to position Chivas XV as the celebration whisky with younger consumers.

/ true vision

Our team decided to use their design expertise to  bring to life the vibrant, bold and contemporary personality of Chivas’ newest blend, XV, a 15 year old Scotch whisky, finished in rare Grande Champagne Cognac casks.

chivas XV Hero 3
/ creative expression

Global Travel Retail

Alongside traditional gifting assets, we utilised Shazam to empower the consumer’s ‘physical to digital’ interaction, with free cocktail recipes and cultural details about local calligraffiti artists.

This shareable content gave younger consumers social knowledge – a key driver of status and giving the brand social currency.

Chivas XV retail spaces 2
Chivas XV glorifier
Chivas XV digital

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