Pernod Ricard and CBA Design are used to collaborate on various branding and design projects. This time, Pernod Ricard asked CBA to create a design proposition to position Chivas XV as the celebration whisky with younger consumers.
Our team decided to use their design expertise to bring to life the vibrant, bold and contemporary personality of Chivas’ newest blend, XV, a 15 year old Scotch whisky, finished in rare Grande Champagne Cognac casks.
Global Travel Retail
Alongside traditional gifting assets, we utilised Shazam to empower the consumer’s ‘physical to digital’ interaction, with free cocktail recipes and cultural details about local calligraffiti artists.
This shareable content gave younger consumers social knowledge – a key driver of status and giving the brand social currency.