/ background
A decline in indulgence and value perception against the growing competition gave McVitie’s the chance to reappraise the Nibbles brand offer. To do so, the brand asked CBA Design to create a new visual identity system for its packagings.
/ true vision
Creating a distinctive look & feel
Relaunching’ Nibbles with 30% more chocolate and creating a distinctive look & feel helped consumers to re evaluate the product, placing it firmly in the Treat aisle.
