Mcvitie's

Nibbles

BUSINESS NEEDS

INDUSTRY

SERVICES

YEAR

2019

A tasty treat now maxed out with chocolate

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A decline in indulgence and value perception against the growing competition gave McVitie’s the chance to reappraise the Nibbles brand offer. To do so, the brand asked CBA Design to create a new visual identity system for its packagings.

McVitties nibbles mobile
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Creating a distinctive look & feel

Relaunching’ Nibbles with 30% more chocolate and creating a distinctive look & feel helped consumers to re evaluate the product, placing it firmly in the Treat aisle.

McVitties nibbles header

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