/ background
To capture revelance in an increasingly out-of-home coffee culture, Nescafé called on CBA Design to develop an activation campaign.
![Nescafé, A Cup of Curious 1 Azera Table iPhones Instgram MC01](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Azera_Table_iPhones_Instgram_MC01-1400x788.jpg)
/ true vision
"Stay Curious"
Our teams decided to launch “Stay Curious”, a campaign for Nescafé Azera, celebrating the urban creativity of the brand, with a striking use of orange in brand environments.
Development of executions for both out of home and in-store activations led to the creation of a part of a toolkit for the local markets in Europe.
![Nescafé, A Cup of Curious 2 Azera bag](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Azera-bag.jpg)
![Nescafé, A Cup of Curious 3 Azera line 3](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Azera-line-3.jpg)
![Nescafé, A Cup of Curious 4 azera wall](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/azera-wall.jpg)
![Nescafé, A Cup of Curious 5 Azera cups](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Azera-cups.jpg)
![Nescafé, A Cup of Curious 6 Azera clothes](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Azera-clothes.jpg)
/ creative expression
The Azera Creative Trail
Echoing the barista coffee making experience, the Azera Creative Trail is used throughout the brand expression to highlight the flow of creative energy.
![Nescafé, A Cup of Curious 7 Azera line 1](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Azera-line-1.jpg)
![Nescafé, A Cup of Curious 8 azera lines 1](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/azera-lines-1.jpg)
![Nescafé, A Cup of Curious 9 azera lines 2](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/azera-lines-2.jpg)
![Nescafé, A Cup of Curious 10 Azera line 2](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Azera-line-2.jpg)
![Nescafé, A Cup of Curious 11 Azera instawall 1](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Azera-instawall-1.jpg)
![Nescafé, A Cup of Curious 12 Azera instawall 2](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Azera-instawall-2.jpg)