To capture revelance in an increasingly out-of-home coffee culture, Nescafé called on CBA Design to develop an activation campaign.
Our teams decided to launch “Stay Curious”, a campaign for Nescafé Azera, celebrating the urban creativity of the brand, with a striking use of orange in brand environments.
Development of executions for both out of home and in-store activations led to the creation of a part of a toolkit for the local markets in Europe.
The Azera Creative Trail
Echoing the barista coffee making experience, the Azera Creative Trail is used throughout the brand expression to highlight the flow of creative energy.