/ Background
Celebrate the inclusion
Nestlé partnered with CBA to innovate within the chocolate category. The brief was about innovation: how do you bring ‘artisan chocolate’ to mainstream supermarkets?
CBA decided to celebrate the inclusions and champion them through eye catching designs that also captures the key category cues.
/ creative expression
Visual Disruption
When bringing the concept of Les Recettes De L’Atelier to life, the inspiration was to let the unique pattern of the ingredients create the visual story to give a handmade, artisanal feel.
Individually each bar delivers appetite appeal and a journey of exciting flavours, collectively the range has powerful disruption that inspires investigation. L’Atelier is a true ground-breaking experience in the premium chocolate category.
