France
Paris
Menu
Welcome to
Welcome to
Foodtech has revolutionized the culinary industry, transforming not only our eating, cooking habits but also our mindset. The constantly evolving sector offers numerous opportunities for brands looking to stand out in the market. According to Emergen Research, it is estimated that the global Foodtech market could climb up to $342 billion by 2027. However, it’s important to understand that Foodtech is not just about food, but also about the overall consumer experience. And this is where design comes into play.
Foodtech has come a long way since its inception. From simple innovations like canned goods and refrigeration to more complex ones like molecular gastronomy and plant-based meat substitutes. Food technology has continually pushed the boundaries of what’s possible in the culinary world. Today, it involves creating sustainable, healthy, and convenient food options that cater to the needs of modern consumers.
Credit : Rebellyous Foods
This topic is gaining importance, now touching a wide range of players including schools, thanks to the expansion of foodtech. Rebellyous Foods, a company specializing in plant-based nuggets, is expanding its influence, with more and more educational establishments opting for its products. According to this Seattle-based company, this trend reflects a growing movement within US schools, aiming to offer a greater variety of plant-based options.
Design plays a crucial role in this evolution. By integrating a design approach into the development of new food products and services, Foodtech companies can create solutions that are not only functional but also aesthetically pleasing. For instance, the packaging design can make or break a product’s success in the market. By using environmentally friendly materials and attractive designs, brands can attract environmentally conscious consumers while standing out on the shelves.
Take the example of La Vie, which aims to change mindsets about plant-based meat. To do this, the brand chose colorful, positive, and accessible packaging; a true celebration of life, as no animal was slaughtered to make this meal! Illustrated by artist Egle Zvirblyte, these packages appeal to both vegans and meat lovers alike!
Credit : Packaging of the world
Credit : Rebellyous Foods
This topic is gaining importance, now touching a wide range of players including schools, thanks to the expansion of foodtech. Rebellyous Foods, a company specializing in plant-based nuggets, is expanding its influence, with more and more educational establishments opting for its products. According to this Seattle-based company, this trend reflects a growing movement within US schools, aiming to offer a greater variety of plant-based options.
Design plays a crucial role in this evolution. By integrating a design approach into the development of new food products and services, Foodtech companies can create solutions that are not only functional but also aesthetically pleasing. For instance, the packaging design can make or break a product’s success in the market. By using environmentally friendly materials and attractive designs, brands can attract environmentally conscious consumers while standing out on the shelves.
Take the example of La Vie, which aims to change mindsets about plant-based meat. To do this, the brand chose colorful, positive, and accessible packaging; a true celebration of life, as no animal was slaughtered to make this meal! Illustrated by artist Egle Zvirblyte, these packages appeal to both vegans and meat lovers alike!
Credit : Packaging of the world
By placing consumer needs and preferences at the forefront of product development, Foodtech companies can create solutions that truly resonate with their target audience. This approach involves conducting in-depth research and gathering consumer testimonials until the final product genuinely meets customer needs.
Meal kit delivery services are an excellent example of consumer-centered design. These services eliminate the daily hassles of meal planning and grocery shopping by delivering proportioned ingredients and recipes right to our doorstep. Catering to busy professionals and families who want to eat healthy meals at home without spending hours in the kitchen, meal kit delivery services have become a popular choice for many consumers.
Moreover, Foodtech doesn’t just meet our food needs; it also tackles broader issues like food waste. This is the idea behind the Too Good To Go app. Its intuitive, user-centered design facilitates connections between businesses with unsold goods and consumers eager to contribute to reducing waste. Thus, Too Good To Go perfectly illustrates how design can serve an ecological cause while meeting user expectations.
Credit : Too Good To Go
Moreover, Foodtech doesn’t just meet our food needs; it also tackles broader issues like food waste. This is the idea behind the Too Good To Go app. Its intuitive, user-centered design facilitates connections between businesses with unsold goods and consumers eager to contribute to reducing waste. Thus, Too Good To Go perfectly illustrates how design can serve an ecological cause while meeting user expectations.
Credit : Too Good To Go
Credit : Midjourney
The future of Foodtech is promising, with endless possibilities for innovation and growth. One particularly interesting area is the use of technology to enhance the culinary experience. From augmented reality menus to smart kitchen appliances, technology is changing the way we interact with food. Moreover, as consumers become increasingly aware of the environmental impact of their diet, food technology companies are exploring new ways to reduce waste and promote sustainable practices. This ranges from using biodegradable packaging to developing plant-based alternatives to traditional meat products.
Credit : Midjourney
The future of Foodtech is promising, with endless possibilities for innovation and growth. One particularly interesting area is the use of technology to enhance the culinary experience. From augmented reality menus to smart kitchen appliances, technology is changing the way we interact with food. Moreover, as consumers become increasingly aware of the environmental impact of their diet, food technology companies are exploring new ways to reduce waste and promote sustainable practices. This ranges from using biodegradable packaging to developing plant-based alternatives to traditional meat products.
The horizon for Foodtech seems bright. This growth would primarily be driven by a steadily increasing demand for healthier, more sustainable, and convenient food products. However, Foodtech still has several hurdles to overcome, particularly regarding regulations and financing. It’s also crucial to ensure that these technological innovations do not create new disparities, such as favoring a wealthier clientele.
Foodtech has revolutionized the culinary industry, transforming not only our eating, cooking habits but also our mindset. The constantly evolving sector offers numerous opportunities for brands looking to stand out in the market. According to Emergen Research, it is estimated that the global Foodtech market could climb up to $342 billion by 2027. However, it’s important to understand that Foodtech is not just about food, but also about the overall consumer experience. And this is where design comes into play.
Foodtech has come a long way since its inception. From simple innovations like canned goods and refrigeration to more complex ones like molecular gastronomy and plant-based meat substitutes. Food technology has continually pushed the boundaries of what’s possible in the culinary world. Today, it involves creating sustainable, healthy, and convenient food options that cater to the needs of modern consumers.
Credit : Rebellyous Foods
This topic is gaining importance, now touching a wide range of players including schools, thanks to the expansion of foodtech. Rebellyous Foods, a company specializing in plant-based nuggets, is expanding its influence, with more and more educational establishments opting for its products. According to this Seattle-based company, this trend reflects a growing movement within US schools, aiming to offer a greater variety of plant-based options.
Design plays a crucial role in this evolution. By integrating a design approach into the development of new food products and services, Foodtech companies can create solutions that are not only functional but also aesthetically pleasing. For instance, the packaging design can make or break a product’s success in the market. By using environmentally friendly materials and attractive designs, brands can attract environmentally conscious consumers while standing out on the shelves.
Take the example of La Vie, which aims to change mindsets about plant-based meat. To do this, the brand chose colorful, positive, and accessible packaging; a true celebration of life, as no animal was slaughtered to make this meal! Illustrated by artist Egle Zvirblyte, these packages appeal to both vegans and meat lovers alike!
Credit : Packaging of the world
By placing consumer needs and preferences at the forefront of product development, Foodtech companies can create solutions that truly resonate with their target audience. This approach involves conducting in-depth research and gathering consumer testimonials until the final product genuinely meets customer needs.
Meal kit delivery services are an excellent example of consumer-centered design. These services eliminate the daily hassles of meal planning and grocery shopping by delivering proportioned ingredients and recipes right to our doorstep. Catering to busy professionals and families who want to eat healthy meals at home without spending hours in the kitchen, meal kit delivery services have become a popular choice for many consumers.
Moreover, Foodtech doesn’t just meet our food needs; it also tackles broader issues like food waste. This is the idea behind the Too Good To Go app. Its intuitive, user-centered design facilitates connections between businesses with unsold goods and consumers eager to contribute to reducing waste. Thus, Too Good To Go perfectly illustrates how design can serve an ecological cause while meeting user expectations.
Credit : Too Good To Go
Credit : Midjourney
The future of Foodtech is promising, with endless possibilities for innovation and growth. One particularly interesting area is the use of technology to enhance the culinary experience. From augmented reality menus to smart kitchen appliances, technology is changing the way we interact with food. Moreover, as consumers become increasingly aware of the environmental impact of their diet, food technology companies are exploring new ways to reduce waste and promote sustainable practices. This ranges from using biodegradable packaging to developing plant-based alternatives to traditional meat products.
The horizon for Foodtech seems bright. This growth would primarily be driven by a steadily increasing demand for healthier, more sustainable, and convenient food products. However, Foodtech still has several hurdles to overcome, particularly regarding regulations and financing. It’s also crucial to ensure that these technological innovations do not create new disparities, such as favoring a wealthier clientele.
Despire a sudden halt in business due to the global pandemic, the fitness market is doing well, growing by around 66% in terms of sales in 2022, according to the European Health & Fitness Market Report 2023 published by Deloitte.
The pandemic has raised awareness of the importance of physical and mental health. Social networks, meanwhile, have helped to raise awareness and free speech.
Consumers primarily seek in sports a notion of performance, self-improvement, and well-being. Let’s discover together the major current and future trends of this rapidly growing market.
Gyms are reinventing themselves and seeking to innovate with new concepts. As you may have noticed, a new lexicon has appeared over the last few years: pilates, reformer, indoor cycling, infrared-heated workouts …
These workout spaces present a new, innovative approach to exercise, where fun and self-improvement are at the heart of their concept. Immersion is the new keyword, and the spaces are designed to immerse athletes in a stimulating scenography and motivating group atmosphere. With music and dynamic lighting, these new spaces are extremely popular!
Gyms are reinventing themselves and seeking to innovate with new concepts. As you may have noticed, a new lexicon has appeared over the last few years: pilates, reformer, indoor cycling, infrared-heated workouts …
These workout spaces present a new, innovative approach to exercise, where fun and self-improvement are at the heart of their concept. Immersion is the new keyword, and the spaces are designed to immerse athletes in a stimulating scenography and motivating group atmosphere. With music and dynamic lighting, these new spaces are extremely popular!
Crédit : Burning Bar et Kore Studio
Even crazier concepts are now on the market. How about classes under 35 degrees? Burning Bar offers a unique experience combining infrared heart with a series of classes ranging from pilates and yoga to meditation.
Reformer sessions have also made their mark on the market. Kore studio offers 50-minute intensive workout on a machine called the « reformer », which stimulates the whole body and deep muscles, all in a carefully designed scenography.
Beyond the curiosity and attraction surrounding these new concepts, these « group workouts » are experiencing significant growth as consumers once again need physical interaction, after a long period of lockdowns. Social medias are having a strong impact, highlighting this notion of well-being, which involves sport, food and even cosmetics.
Beyond the curiosity and attraction surrounding these new concepts, these « group workouts » are experiencing significant growth as consumers once again need physical interaction, after a long period of lockdowns. Social medias are having a strong impact, highlighting this notion of well-being, which involves sport, food and even cosmetics.
Your prospects and customers are seeking to live an experience! Sport must be seen as a fun and attractive activity. Spaces are therefore being completely redesigned, focusing on experience and immersion. The environment you offer them, and the layout of your spaces are therefore of crucial importance.
Your prospects and customers are seeking to live an experience! Sport must be seen as a fun and attractive activity. Spaces are therefore being completely redesigned, focusing on experience and immersion. The environment you offer them, and the layout of your spaces are therefore of crucial importance.
The last Stylus report Combat Sports, Leisure’s New Obsession highlights the growing popularity of martial arts adoption. Many gyms specialize in these combat sports. A trend confirmed notably by the number of searches on Pinterest:
+ 200% « Mixed Martial Arts Training »,
+ 265% « Kick-boxing aesthetics»,
+ 30% « Qui-jitsu ».
Credit: Le Temple, boxing club in Paris.
The last Stylus report Combat Sports, Leisure’s New Obsession highlights the growing popularity of martial arts adoption. Many gyms specialize in these combat sports. A trend confirmed notably by the number of searches on Pinterest:
+ 200% « Mixed Martial Arts Training »,
+ 265% « Kick-boxing aesthetics»,
+ 30% « Qui-jitsu ».
Credit: Le Temple, boxing club in Paris.
This growing adoption highlights the desire of certain communities to learn combat techniques to better arm themselves in public and private. Among the first to be affected are women and the LGBTQ+ community.
Martial arts are highly prized today and are put in the spotlight. YouTubers, streamers, and media figures have also shed light on certain practices, such as boxing, by organizing tournaments, accumulating millions of views on social media.
This growing adoption highlights the desire of certain communities to learn combat techniques to better arm themselves in public and private. Among the first to be affected are women and the LGBTQ+ community.
Martial arts are highly prized today and are put in the spotlight. YouTubers, streamers, and media figures have also shed light on certain practices, such as boxing, by organizing tournaments, accumulating millions of views on social media.
Martial arts bring together a strong, committed community. It is an interesting niche market that is growing all the time and brings together a vast number of passionate people. Teaching martial arts to your customers gives them the weapons to defend themselves, and thus strengthens your relationship with them. It’s also a significant commitment on your part to their safety and well-being.
This trend also offers the opportunity to design sport clothing and equipment specifically adapted to these practices. For many people, sportswear is more than just functional clothing. It becomes an important source of motivation. It acquires a fashion dimension .
Martial arts bring together a strong, committed community. It is an interesting niche market that is growing all the time and brings together a vast number of passionate people. Teaching martial arts to your customers gives them the weapons to defend themselves, and thus strengthens your relationship with them. It’s also a significant commitment on your part to their safety and well-being.
Numerous fitness applications based on AI have appeared on the market. AI opens up an unlimited field of possibilities, for both individuals and professionals.
Numerous fitness applications based on AI have appeared on the market. AI opens up an unlimited field of possibilities, for both individuals and professionals.
It enables you to personalize your workout in real time, based on precise data (age, body mass, fitness level, hydration level, sporting objectives etc.). Recommendations are made in terms of exercise, level of difficulty, number of repetition or even duration of training.
It enables you to personalize your workout in real time, based on precise data (age, body mass, fitness level, hydration level, sporting objectives etc.). Recommendations are made in terms of exercise, level of difficulty, number of repetition or even duration of training.
Gymfitty, for example, offers intelligent and ultra-personalized workouts based on complex algorithms. Users interact with a chat bot that personalized their workout in real time, based on their goals, heart rate and anatomy, feedback during the workout …
Credit: Gymfitty.com
Gymfitty, for example, offers intelligent and ultra-personalized workouts based on complex algorithms. Users interact with a chat bot that personalized their workout in real time, based on their goals, heart rate and anatomy, feedback during the workout …
CREDIT: Gymfitty.com
IA offers innovative possibilities, enabling the creation of differentiated sports experience based on tangible data, factors that reassure consumers. However, be careful not to lose the human and emotional aspect, which we know can be a very important subject for the new generations.
IA offers innovative possibilities, enabling the creation of differentiated sports experience based on tangible data, factors that reassure consumers. However, be careful not to lose the human and emotional aspect, which we know can be a particularly important subject for the new generations.
To discover more trends, download right now our 2024 Useful Design Trends report.
Subscribe and receive CBA’s latest news directly in your inbox!
