In today’s world, your consumers and competitors are evolving faster than ever and your brand needs to keep up to stay relevant. Sprint Mode ™ is a collaborative and agile service, infusing speed into your design strategy, to find solutions with maximum efficiency.
The A-Game (for Archetype Game) was born out of our desire to help our clients own their understanding of their brands and for us to have a comprehensive foundation for creative work. In the format of a board game, the goal is to narrow down personality attributes by asking a series of questions about the brand, eventually leading to one of 60 archetypes.
The result is a comprehensive picture of your brand, from its reason to be, to its values and modus operandi.