As brand consultants, our principal craft is to be inspired in order to bring suggestions, stimuli and creativity to our clients. We are in constant contact with challenging ideas, in part through our relations with niche structures linked to the local environment through culture.
One of these structures is Mutty, a cultural space with an independent bookshop, which has been operating at Castiglione delle Stiviere (in the province of Mantua), not far from Lake Garda, since 2013.
Mutty, a cultural space with an independent bookshop
FIND OUT HOW WE WERE INSPIRED BY THE MUTTY BOOKSHOP THIS MONTH
These booklets, printed by the publishing house founded by Olivetti himself and now run by his grandson, contain transcripts of the speeches made to his employees in Pozzuoli and Ivrea and on other public or political occasions, in which Olivetti’s distinctive, visionary and sometimes literary words describe his Communities for us.
The company is born in symbiosis with the social fabric within which it exists, supplying material sustenance, welfare tools and educational facilities. Therefore, through a blend of technical expertise, culture and spiritual values, a possible combination of the capitalist and socialist vision took shape, in the midst of the Cold War epoch.
These are direct sources, well worth reading to understand why still today, Olivetti is considered the world over as a pioneer of a social economy that does not sacrifice the common good for the sake of mere profit.
Humana Civilitas series
by Adriano Olivetti
These booklets, printed by the publishing house founded by Olivetti himself and now run by his grandson, contain transcripts of the speeches made to his employees in Pozzuoli and Ivrea and on other public or political occasions, in which Olivetti’s distinctive, visionary and sometimes literary words describe his Communities for us.
The company is born in symbiosis with the social fabric within which it exists, supplying material sustenance, welfare tools and educational facilities. Therefore, through a blend of technical expertise, culture and spiritual values, a possible combination of the capitalist and socialist vision took shape, in the midst of the Cold War epoch.
These are direct sources, well worth reading to understand why still today, Olivetti is considered the world over as a pioneer of a social economy that does not sacrifice the common good for the sake of mere profit.
