The gleaner, an icon linked to abundance and prosperity, was simplified and enlarged, creating a new lockup with the logo, which guarantees greater visibility in all its applications. The background blue lost its shading, returning to a brighter and cleaner tone. The restyling process was then extended to the packaging system, which optimized the information on the front, making it clearer and more usable for the consumer.
Starting from the logo and packaging, we then developed the brand guidelines, defining the application rules on all touchpoints, both physical and digital. A careful and scrupulous work, which allowed us, once again, to accompany the brand in its growth process.
Founded in 1886 in Fara San Martino, the De Cecco Group is a historic Italian company which has been producing high-quality pasta since the beginning. Today, as well as pasta, the iconic product which has rendered the brand famous throughout the world, the company’s portfolio contains other quality products including oils, tomato-based derivatives, ready sauces and bread-based derivatives.