On April 10, during the Formula-E Rome Prix, we reported live on the beginning of Enel X Way, Enel’s new global reality focused on electric mobility.
We created the name, brand and visual identity with the ambition of turning the brand into an icon of positivity, capable of driving the complete transition to e-mobility.
The “X” of Enel X evolves to become a central icon within the brand, becoming the guiding star of change, the bearer of the brand’s values.
We translated the objectives of Enel’s new global business line into four communication pillars, which aim to strengthen the relationship with business partners and companies, as well as motivate new consumers.
In the same way, we developed a series of physical and digital content to tell the story of this new reality, from the social teasing phase to the first stationery and external communication materials.
The adventure together with Enel and Enel X Way has just begun: our work will continue on the full development of the identity of this ambitious approach that aims to convert the world to electric mobility.