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Rappresentare le emozioni è stata una delle prime forme di espressione visiva, che si è evoluta in accordo con i tempi. Dalle maschere del teatro classico alle emoji degli smartphone l’essere umano ha sempre cercato di raffigurare l’intangibilità dello stato d’animo in segni che potessero essere facilmente decodificati.
Partendo da questo bisogno primario, abbiamo provato anche noi a rappresentare delle emozioni positive, ispirandoci ai lavori di Bruno Munari racchiusi nel volume u0022Alla facciau0022.
La tecnica dell’incisione non è stata casuale, ci ha permesso di lavorare in maniera artigianale, restituendo lo spirito autentico delle emozioni che volevamo trasmettere. Il lavoro di gruppo, che ha coinvolto tutto il nostro staff, ci ha visti impegnati su due fronti. Una parte di noi si è occupata di una traduzione più figurativa, l’altra di una interpretazione più astratta. La sovrapposizione dei due stili ha dato vita ad un alfabeto espressivo variegato, che abbiamo racchiuso in 200 biglietti unici.
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