First produced in 1935, KitKat is a craze among Choco lovers worldwide. In Brazil is no different, and in the last years, KitKat’s presence in the country has grown significantly with the launch of new varieties, flavors and formats.
To strengthen the brand relationship with the target consumer, Nestlé launched the first Latin American KitKat Chocolatory flagship store in Sao Paulo, at Shopping Morumbi. The place offers a unique brand experience, with exclusive products developed for the Brazilian market, totally customizable. KitKat Chocolatory is a global Project launched by Nestlé 5 years ago, achieving successful results in major cities such as Tokyo, Melbourne, London and Toronto.
The grand Project was developed by an exclusively devoted team from CBA B+G who created and designed the dozens of different packages found in the shop. Moreover, there are some choices of imported products, brought from different countries around the world.
Among the novelties found in the shop, consumers find transparent tubes with different flavors of the mini KitKat – a selection of 17 new exclusive flavors named “Pick & Mix”. They can also choose fillings and toppings to create their own KitKat version. There are, as well, innovative ideas for gifts, such as theme boxes and customizable tins, in addition to technologies that allow for several digital interactions around the shop, such as games and the printing of photos on a KitKat bar – experiences that fully engage Generation Z consumers.
It’s a whole bunch of innovations. It’s worth a visit, it’s worth a break.
At the end of 2020 we designed the special Christmas packaging of yet another Chocolatory’s launch, the Gingerbread KitKat. The world-famous product, with a touch of ginger and spices, is part of the brand’s “Gifting line”, increasing Nestlé’s portfolio of options for gift giving.
Another launching is the KitKat Incoa Cocoa Fruit, with totally natural ingredients and made from a single source. The chocolate is 100% cocoa and naturally sweetened by the pulp of the fruit. On the packaging, we chose to illustrate the fruit in watercolor to enhance the delicate and unique chocolate experience. EmbalagemMarca magazine brings an article with all the details.