Located on the coast of Albania, in the heart of the Mediterranean, the city of Vlora combines contemporary architecture, cultural heritage and more than 300 sunny days a year.
To launch the first premium marina in the country, we carried out a destination branding’ project for the Balfin Group, an important investment group in the Balkans region, which embraces the marina’s strategy in all its social, economic and cultural potential, creating a brand of national and international recognition.
In the heart of the Mediterranean
An extensive and comprehensive project that involved creating the brand’s positioning, expression territory, naming, visual and verbal identity, tone of voice, key messages and manifesto. Its graphic system is inspired by the constant movement of sea and air: the logo, an icon composed of the V+M monogram, moves like a pennant.
The tagline “Inspired by the sea, guided by the winds”, is an emotional and concise statement, capable of evoking a Mediterranean, marine and refreshing feeling of living the magic all year round.
Strengthening the image of a country
From the brand platform to its visual identity, a project that highlights the elegance of one of the first premium marinas in Albania, preserving its connection with the sea, the cultural and historical heritage of the city of Vlora.
The new marina will also play an important role as one of the major tourist projects designed to modernize and bring international prestige to Albania, strengthening the country’s image in Europe.