France
Paris
Pulso Latino is CBA B+G’s research series that investigates the tensions and contradictions reshaping consumer behavior across Latin America.
They intersect with diverse cultural, social, and economic contexts, taking on their own meanings that often differ from those seen in more mature markets.
Pulso Latino was created to follow these transformations in depth and with a strategic eye. More than mapping trends, we seek to understand the cultural forces behind them and turn these insights into paths toward brands that are more relevant, more human, and more connected to what truly matters.
Browse the studies published so far.
Between the cult of high performance and the desire to slow down, the first edition investigates the new faces of well-being in Latin America.
Body metrics, functional foods, weight-loss medications, and the pursuit of a “better version” of oneself coexist with a renewed appreciation for rest, home-cooked food, real bodies, and a slower pace of life.
What does it mean to consume less in a region where restraint isn’t always a choice?
From the corner store to WhatsApp, from installment payments to feed-driven purchases, the report reveals how consumers seek to spend smarter without giving up desire and small pleasures.
In each edition, we connect emerging signals, local behaviors, market cases, and opportunities to turn cultural reading into strategy, innovation, branding, and design.
In each edition, we connect emerging signals, local behaviors, market cases, and opportunities to turn cultural reading into strategy, innovation, branding, and design.
New behaviors emerge, trends transform, and contradictions gain strength.
Pulso Latino will continue following these movements to help brands understand the present and design culturally relevant futures.
