Giving more power and personality to the Group
Cegos, the European leader in professional training, is taking a 360° turn by unveiling its new brand identity, giving strength and meaning to the Group.
With a graphic territory unchanged since 2012, Cegos displays a unified brand architecture to create a common identity for the Group while illustrating the Cegos of today: the modern Cegos is ready to train and guide individuals and companies in order to meet their development challenges.
Cegos transforms, shapes the professional field by trying to make it better and by helping individuals find their own place in this world and society.
This is why CBA wanted to give more power and personality to the Group while complying with its history, values and mission.
Reflecting values and brand identity with modernity
Thanks to a great collaboration, started in March 2022 between the teams of Cegos and CBA, the agency has created a new identity and a graphic territory based on the Beyond Knowledge positioning which has not been rechallenged.
The "g" line: the story arc of the Cegos identity
The agency has redefined all the visual codes: not just the logo but also specific typography, colors, iconography, pictograms… all these graphic elements are designed and chosen to reflect the values and the identity, which make the brand unique.
A rich and bold color palette for a powerful and unique brand expression.
A typography inspired by the letter "g" from the Cegos logo.
Simple and flexible icons and illustrative style.
Communication assets have also been redeveloped by the agency to reflect the Group’s new strong and unique identity.
The new identity will feature on brand brochures, catalogs, business cards, PowerPoint presentations, posters, desktop wallpapers, web banners, and more.
With a strong international orientation, the Cegos website has been redesigned and has been online since January 9, 2023.
Finally, the CBA teams developed a brand expression strategy on social networks (editorial and graphic) in order to create a complete, proprietary, unique and memorable experience…
A social media brand expression playbook for a unique and memorable experience
Post and story templates to generate preference and engagement on social networks.
The dressing of the units, the continuity of the Cegos brand identity
