Pernod Ricard and CBA Design have once again partnered to develop exclusive limited edition packaging and a comprehensive activation toolkit in celebration of the Diwali festival.
This dynamic and disruptive design has been launched in travel retail locations worldwide.
Starting a new tradition.
Our aim was to transcend the mere deployment of commonly understood festival codes by creating a design that challenges conventional interpretations of the festive season, amplifying a strong sense of celebratory energy.
dynamic and disruptive.
The Festive Series packaging encapsulates the very essence of celebration. With a glow-in-the-dark rangoli pattern and vibrant colors symbolizing festive flames, the design seamlessly blends tradition and modernity, paying homage to the diverse cultural tapestry of celebrations and creating a visually captivating experience.
The launch of Chivas XV’s 2023 Festive Series marks the first in what we hope will be a series of successful exclusives to celebrate the festive occasion, with work on the 2024 Festive Edition already well underway.