Pernod Ricard and CBA Design have once again partnered to develop exclusive limited edition packaging and a comprehensive activation toolkit in celebration of the Diwali festival.
This dynamic and disruptive design has been launched in travel retail locations worldwide.
Starting a new tradition.
Our aim was to transcend the mere deployment of commonly understood festival codes by creating a design that challenges conventional interpretations of the festive season, amplifying a strong sense of celebratory energy.
![Pernod Ricard, Chivas XV Diwali 1 chivas8](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2023/11/chivas8.jpg)
![Pernod Ricard, Chivas XV Diwali 2 chivas regal diwali beauty](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2023/11/chivas_regal_diwali_beauty.jpg)
Vibrant,
dynamic and disruptive.
The Festive Series packaging encapsulates the very essence of celebration. With a glow-in-the-dark rangoli pattern and vibrant colors symbolizing festive flames, the design seamlessly blends tradition and modernity, paying homage to the diverse cultural tapestry of celebrations and creating a visually captivating experience.
Celebrate differently.
The launch of Chivas XV’s 2023 Festive Series marks the first in what we hope will be a series of successful exclusives to celebrate the festive occasion, with work on the 2024 Festive Edition already well underway.
![Pernod Ricard, Chivas XV Diwali 3 chivas4](https://cba-design.com/wp-content/uploads/2023/11/chivas4-1248x1400.jpeg)
![Pernod Ricard, Chivas XV Diwali 4 chivas6 scaled 1](https://cba-design.com/wp-content/uploads/2023/11/chivas6-scaled-1-1400x801.jpeg)
![Pernod Ricard, Chivas XV Diwali 5 chivas1](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2023/11/chivas1.jpeg)
![Pernod Ricard, Chivas XV Diwali 6 chivas5 scaled](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2023/11/chivas5-scaled.jpeg)