The leader of family food brand in the Middle East countries.
Saudi Goody, as one of Saudi Arabia’s largest and most trusted FMCG companies has an extensive portfolio of product ranges. In an increasingly competitive and cluttered marketplace, where all food brands in Saudi Arabia were competing on offering consistent quality, Goody saw the need to reposition the Goody brand, and then to revamp its entire retail range .
CBA was assigned to work on the full relaunch of the brand, and to develop a transversal packaging design system that could work on more than 200 SKUs.
In addition, CBA was assigned to develop the packaging design of all innovations into various platforms such as premium, natural, free-from etc.
The challenge was not only to be reassuring and competitive at an overall branded level, but also to be performing range per range. The brand now stands for a trusted ally for every cooker, to empower her to feed well and amaze her family, and each range is an opportunity for her to show her skills and treat her family
Bringing out the best of the Brand for its birthday, with the creation of the identity and its graphic style