Generate interest and dialogue
Generate interest and dialogue
Generate interest and dialogue
In 2021, Louis Pion, a watchmaking pioneer since 1928, is getting a new lease on life by redefining its positioning and brand platform.
In order to support the development of the new business, to offer an omnichannel experience and to make the brand recognizable on digital, Louis Pion called on the CBA teams.
The objective?
To define Louis Pion’s unique and proprietary expression on digital by making tangible the translation of its positioning…
Once the digital guidance was identified, the CBA teams were able to define Louis Pion’s brand posture and tone of voice on digital.
Posture which will give the “La” to the creative bias.
A BRAND …
PASSIONATE AND AFFIRMED
A BRAND …
HUMAN AND WARM
A BRAND …
SPONTANEOUS AND UNINHIBITED
A BRAND …
PASSIONATE AND AFFIRMED
A BRAND …
HUMAN AND WARM
A BRAND …
SPONTANEOUS AND UNINHIBITED
TO MARK THE STOP ON TIME, MOMENTS OF LIFE
TO MARK THE STOP ON TIME, MOMENTS OF LIFE
In order to support Louis Pion in the creation of its brand experience on digital, the agency drew on the concept of “linear time” to create a tailor-made toolbox.
A simple iconographic style to live on the whole digital ecosystem of the brand
An Instagram feed, reflecting Louis Pion's visual identity
Instagram stories to guide and inspire on a daily basis
Instagram guides to inspire and support the brand's omnichannel strategy
A declination on Pinterest to serve the business
A declination on Pinterest to serve the business
A declination on Pinterest to serve the business
Sponsored videos on YouTube, generating preference and sales
Sponsored videos on YouTube, generating preference and sales
Sponsored videos on YouTube, generating preference and sales
The CBA agency then brought Louis Pion’s expression to life on different mailing templates to support the brand’s marketing strategies.
