Generate interest and dialogue
Generate interest and dialogue
![Louis Pion, The Passionate Guide 1 LP 1 800x800 1](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/LP-1-800x800-1.jpg)
Generate interest and dialogue
In 2021, Louis Pion, a watchmaking pioneer since 1928, is getting a new lease on life by redefining its positioning and brand platform.
In order to support the development of the new business, to offer an omnichannel experience and to make the brand recognizable on digital, Louis Pion called on the CBA teams.
![Louis Pion, The Passionate Guide 2 Louis Pion NOEL 0873](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/Louis-Pion-NOEL_0873.jpg)
The objective?
To define Louis Pion’s unique and proprietary expression on digital by making tangible the translation of its positioning…
![Louis Pion, The Passionate Guide 2 Louis Pion NOEL 0873](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/Louis-Pion-NOEL_0873.jpg)
![Louis Pion, The Passionate Guide 4 EMBELLISH THE TIME LP](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/EMBELLISH_THE_TIME_LP.png)
Once the digital guidance was identified, the CBA teams were able to define Louis Pion’s brand posture and tone of voice on digital.
Posture which will give the “La” to the creative bias.
![Louis Pion, The Passionate Guide 5 LP 8](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/LP-8.jpg)
![Louis Pion, The Passionate Guide 6 THE PASSIONATE guide LP](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/THE_PASSIONATE_guide_LP.png)
![Louis Pion, The Passionate Guide 7 HUMAN LP](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/HUMAN_LP.png)
A BRAND …
PASSIONATE AND AFFIRMED
A BRAND …
HUMAN AND WARM
A BRAND …
SPONTANEOUS AND UNINHIBITED
A BRAND …
PASSIONATE AND AFFIRMED
A BRAND …
HUMAN AND WARM
A BRAND …
SPONTANEOUS AND UNINHIBITED
![Louis Pion, The Passionate Guide 8 Louis Pion NOEL 0979](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/Louis-Pion-NOEL_0979.jpg)
![Louis Pion, The Passionate Guide 9 THE LINEAR TIME LP](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/THE_LINEAR_TIME_LP.png)
TO MARK THE STOP ON TIME, MOMENTS OF LIFE
TO MARK THE STOP ON TIME, MOMENTS OF LIFE
In order to support Louis Pion in the creation of its brand experience on digital, the agency drew on the concept of “linear time” to create a tailor-made toolbox.
![Louis Pion, The Passionate Guide 10 LP 18](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/LP-18.png)
![Louis Pion, The Passionate Guide 11 LP 20](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/LP-20.png)
![Louis Pion, The Passionate Guide 12 LP 22](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/LP-22.png)
![Louis Pion, The Passionate Guide 13 LP 25](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/LP-25.jpg)
A simple iconographic style to live on the whole digital ecosystem of the brand
![Louis Pion, The Passionate Guide 14 LP 28](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/LP-28.png)
An Instagram feed, reflecting Louis Pion's visual identity
![Louis Pion, The Passionate Guide 15 LP 32](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/LP-32.png)
Instagram stories to guide and inspire on a daily basis
Instagram guides to inspire and support the brand's omnichannel strategy
![Louis Pion, The Passionate Guide 16 LP 34](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/LP-34.jpg)
A declination on Pinterest to serve the business
A declination on Pinterest to serve the business
A declination on Pinterest to serve the business
![Louis Pion, The Passionate Guide 17 post Pinterest 4](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/post_Pinterest_4.jpg)
![Louis Pion, The Passionate Guide 17 post Pinterest 4](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/post_Pinterest_4.jpg)
![Louis Pion, The Passionate Guide 19 post pinterest 2](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/post_pinterest_2.jpg)
![Louis Pion, The Passionate Guide 19 post pinterest 2](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/post_pinterest_2.jpg)
![Louis Pion, The Passionate Guide 19 post pinterest 2](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/post_pinterest_2.jpg)
![Louis Pion, The Passionate Guide 22 post Pinterest 7](https://cba-design.com/france/wp-content/uploads/sites/2/2021/12/post_Pinterest_7.jpg)
Sponsored videos on YouTube, generating preference and sales
Sponsored videos on YouTube, generating preference and sales
Sponsored videos on YouTube, generating preference and sales
The CBA agency then brought Louis Pion’s expression to life on different mailing templates to support the brand’s marketing strategies.