Louis Pion

The Passionate Guide

BUSINESS NEEDS

INDUSTRY

SERVICES

YEAR

2021

Louis Pion called on CBA’s teams to define Louis Pion’s unique and proprietary digital expression by making the translation of its positioning “Embellishing time” tangible and visual.
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Generate interest and dialogue

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Generate interest and dialogue

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Generate interest and dialogue

In 2021, Louis Pion, a watchmaking pioneer since 1928, is getting a new lease on life by redefining its positioning and brand platform.

In order to support the development of the new business, to offer an omnichannel experience and to make the brand recognizable on digital, Louis Pion called on the CBA teams.

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The objective?

To define Louis Pion’s unique and proprietary expression on digital by making tangible the translation of its positioning…

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EMBELLISH THE TIME LP
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Once the digital guidance was identified, the CBA teams were able to define Louis Pion’s brand posture and tone of voice on digital.
Posture which will give the “La” to the creative bias. 

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THE PASSIONATE guide LP
HUMAN LP

A BRAND …
PASSIONATE AND AFFIRMED

A BRAND …
HUMAN AND WARM

A BRAND …
SPONTANEOUS AND UNINHIBITED

A BRAND …
PASSIONATE AND AFFIRMED

A BRAND …
HUMAN AND WARM

A BRAND …
SPONTANEOUS AND UNINHIBITED

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THE LINEAR TIME LP

TO MARK THE STOP ON TIME, MOMENTS OF LIFE

TO MARK THE STOP ON TIME, MOMENTS OF LIFE

In order to support Louis Pion in the creation of its brand experience on digital, the agency drew on the concept of “linear time” to create a tailor-made toolbox. 

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A simple iconographic style to live on the whole digital ecosystem of the brand

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An Instagram feed, reflecting Louis Pion's visual identity

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Instagram stories to guide and inspire on a daily basis

Instagram guides to inspire and support the brand's omnichannel strategy

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A declination on Pinterest to serve the business

A declination on Pinterest to serve the business

A declination on Pinterest to serve the business

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Sponsored videos on YouTube, generating preference and sales

Sponsored videos on YouTube, generating preference and sales

Sponsored videos on YouTube, generating preference and sales

The CBA agency then brought Louis Pion’s expression to life on different mailing templates to support the brand’s marketing strategies. 

Ready to be guided to a more beautiful time?

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