Martell collaborates with some of the most cutting edge and exciting global artists. They needed a way to celebrate these artists and their unique talents & shared values.
![Pernod Ricard, Martell Exclusives 1 Martell2.jpg 3 scaled](https://cba-design.com/wp-content/uploads/2022/07/Martell2.jpg-3-scaled.jpg)
![Pernod Ricard, Martell Exclusives 2 Martell2.jpg 2](https://cba-design.com/wp-content/uploads/2022/07/Martell2.jpg-2.jpg)
![Pernod Ricard, Martell Exclusives 3 Martell2.jpg 1](https://cba-design.com/wp-content/uploads/2022/07/Martell2.jpg-1.jpg)
Martell called on CBA for a 360° offline and online gift campaign. CBA has developed a series of activations that celebrate and amplify the bold and uncompromising spirit of Martell through four unique collaborations.
The campaign helped to:
– Create visibility on the four developed limited edition packs of the four limited edition packs.
– Act as a content platform to increase brand engagement and ultimately sales.
The complexity of this campaign required the design of a flexible system that not only hosted but also embodied the collaborations and the Martell spirit.
![Pernod Ricard, Martell Exclusives 4 martell exclusive](https://cba-design.com/wp-content/uploads/2022/07/Martell1-2.jpg)
Thus was born “Martell Exclusives”, a platform for Martell to celebrate its bold spirit through its collaborations, not only today, but for years to come.
![Pernod Ricard, Martell Exclusives 5 Martell exclusive](https://cba-design.com/wp-content/uploads/2022/07/Martell_7_1480x800-1400x757.jpg)
![Pernod Ricard, Martell Exclusives 6 Martell exclusive](https://cba-design.com/wp-content/uploads/2022/07/Martell_1_1480x800-1-1400x757.jpg)
![Pernod Ricard, Martell Exclusives 7 Martell exclusive](https://cba-design.com/wp-content/uploads/2022/07/Martell_4_1480x800-1-1400x757.jpg)
An Audacious House, Steeped in Tradition
We created a collective of global talents, each with a unique artistic background, to spread the audacity of The Martell House through the telling of their own personal stories, and their reinterpretation of tradition.
![Pernod Ricard, Martell Exclusives 8 Martell billlbord 2](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Martell-billlbord-2.jpg)
Inspiring Creation & Collaboration
Through our key campaign graphicWe created a socially and digitally driven campaign leveraging technology which allowed consumers to collaborate with the Martell artists
![Pernod Ricard, Martell Exclusives 9](https://cba-design.com/wp-content/uploads/2022/07/Martell_2_1480x800.jpg)
![Pernod Ricard, Martell Exclusives 10](https://cba-design.com/wp-content/uploads/2022/07/Martell_3_1480x800.jpg)
![Pernod Ricard, Martell Exclusives 11](https://cba-design.com/wp-content/uploads/2022/07/Martell_1_1480x800.jpg)
4 artists, 4 collaborations
Martell has created a collective of local talents, each with a unique artistic background, to spread the boldness of the House of Martell around the world through the telling of their personal stories and the reinterpretation of tradition.
![Pernod Ricard, Martell Exclusives 12 martell all artists](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/martell-all-artists.jpg)
André
An international graffiti artist who’s style comes from his reinterpretation of the meaning of graffiti. From underground opposition to a friendly and joyful expression.
![Pernod Ricard, Martell Exclusives 13 Martell andre 1](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Martell-andre-1.jpg)
![Pernod Ricard, Martell Exclusives 14 Martell andre 2](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Martell-andre-2.jpg)
![Pernod Ricard, Martell Exclusives 15 Martell dr woo 1](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Martell-dr-woo-1.jpg)
![Pernod Ricard, Martell Exclusives 16 Martell dr woo 2](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Martell-dr-woo-2.jpg)
Dr Woo
A first-generation American Tattoo artist who has redefined the codes of tattoo culture with a crafted and ultra detailed style.
Ghetto Gastro
An American culinary collective and cultural movement at the intersection of food, design and community empowerment.
![Pernod Ricard, Martell Exclusives 17 Martell ghetto 1](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Martell-ghetto-1.jpg)
![Pernod Ricard, Martell Exclusives 18 Martell ghetto 2](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Martell-ghetto-2.jpg)
![Pernod Ricard, Martell Exclusives 19 Martell mathias 1](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Martell-mathias-1.jpg)
![Pernod Ricard, Martell Exclusives 20 Martell mathias 2](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Martell-mathias-2.jpg)
Mathias Kiss
A contemporary artist and craftsman who distorts the base of his know-how to break the codes of statutory luxury.