Pernod Ricard

Martell Exclusives






Audacious collaborations deserve to be celebrated.
/ background

Martell collaborates with some of the most cutting edge and exciting global artists. They needed a way to celebrate these artists and their unique talents & shared values.

/ True Vision

Martell called on CBA for a 360° offline and online gift campaign. CBA has developed a series of activations that celebrate and amplify the bold and uncompromising spirit of Martell through four unique collaborations.

The campaign helped to:

Create visibility on the four developed limited edition packs of the four limited edition packs.

– Act as a content platform to increase brand engagement and ultimately sales.

The complexity of this campaign required the design of a flexible system that not only hosted but also embodied the collaborations and the Martell spirit.

martell exclusive

Thus was bornMartell Exclusives”, a platform for Martell to celebrate its bold spirit through its collaborations, not only today, but for years to come.

Martell exclusive
Martell exclusive
Martell exclusive
/ creative expression

An Audacious House, Steeped in Tradition

We created a collective of global talents, each with a unique artistic background, to spread the audacity of The Martell House through the telling of their own personal stories, and their reinterpretation of tradition.

Martell billlbord 2

Inspiring Creation & Collaboration

Through our key campaign graphicWe created a socially and digitally driven campaign leveraging technology which allowed consumers to collaborate with the Martell artists

4 artists, 4 collaborations

Martell has created a collective of local talents, each with a unique artistic background, to spread the boldness of the House of Martell around the world through the telling of their personal stories and the reinterpretation of tradition.

martell all artists


An international graffiti artist who’s style comes from his reinterpretation of the meaning of graffiti. From underground opposition to a friendly and joyful expression.

Dr Woo

A first-generation American Tattoo artist who has redefined the codes of tattoo culture with a crafted and ultra detailed style.

Ghetto Gastro

An American culinary collective and cultural movement at the intersection of food, design and community empowerment.

Mathias Kiss

A contemporary artist and craftsman who distorts the base of his know-how to break the codes of statutory luxury.