In celebration of the brand’s 160 th anniversary, Perrier is announcing a new limited edition, available worldwide: PERRIER + STARCK, an original take on the brand’s iconic glass bottle, with the first ever celebrated silhouette by visionary creator Philippe Starck.
Philippe Starck is known for his groundbreaking work in a variety of fields, from architecture to interior design to product design. The creator also shares the brand’s values – the French art of living, audacity, and creativity – so it was a natural fit for the two brands to come together to create something exceptional.
Perrier also collaborated with the CBA Design agency, which helped to ensure brand consistency by extending the bottle design to various communication materials. This includes all secondary packagings, as well as the creation of a limited edition box for journalists, a key visual, and goodies.
A creative evolution.
Reimagined by Starck, the Perrier bottle becomes a unique and singular creative object, both surprising and elegant, without sacrificing any of its iconic shape. Echoing the Fresnel lens and its diffraction, the horizontal striations cut into the glass of the PERRIER + STARCK bottle create an optical and lighting effect that allows the formidable source of energy and poetry contained in its bubbles to radiate.
A creative evolution in terms of design and ergonomics to celebrate the mythical energy of the French symbol that is PERRIER.
And then, you'll see, in this new bottle, the bubbles are wildly dreamy.