A brand that inspires the happiness
Ülker, whose history goes back to 1944, is one of the loved marks in Turkey, manufacturing a wide span of products such as biscuits, chocolate, candy, chewing gum, liquid oil, dairy products, carbonated beverages, ice cream, coffee and baby food. In the years that followed, the name Ülker became synonymous with happy memories and it is being constantly rejuvenated through innovations.
Leveraging savoury snacking codes on salty cracker design.
Being positioned like a savoury snack instead of “just another” salty cracker widened the product offer and differentiated the product.
CBA worked on a packaging design, supporting the positioning via leveraging savoury snacking design cues. Both the visuals and the typography strongly referred to the crispiness of the product, as if it was a savoury snack.
