![Nestlé KitKat, Bringing Everyone Together 1 Kitkat thumbnail](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Kitkat-thumbnail.jpg)
/ bacKground
KitKat, a long-term partner of CBA Design, asked our team to created a new design proposition that allows for a sharing moment.
/ true vision
Our team decided to utilise our structural packaging expertise to create a unique, functional and fun way to share KitKat.
![Nestlé KitKat, Bringing Everyone Together 2 Kitkat thumbnail 2](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Kitkat-thumbnail-2-1400x625.jpg)
/ Creative expression
Simple Surprises
Working closely with Nestlé’s packaging innovation team, together we created a unique sharing format. When the lid is lifted from the base, the packaging dynamically opens like a flower, presenting the product freely for a group of family and friends to dig in to.
Through format alone, KitKat Senses executes on the strategic incentive to be a democratic, social proposition, removing itself from traditional gifting rituals, and creating a new exciting space for itself within the category.
![Nestlé KitKat, Bringing Everyone Together 3 Kitkat bar](https://cba-design.com/united-kingdom/wp-content/uploads/sites/8/2021/02/Kitkat-bar-1400x625.jpg)