Nestlé KitKat

Bringing Everyone Together

BUSINESS NEEDS

INDUSTRY

SERVICES

YEAR

2019

Creating a new proposition for KitKat in the informal sharing occasion.

Kitkat thumbnail
/ bacKground

KitKat, a long-term partner of CBA Design, asked our team to created a new design proposition that allows for a sharing moment.

 

/ true vision

Our team decided to utilise our structural packaging expertise to create a unique, functional and fun way to share KitKat.

Kitkat thumbnail 2
/ Creative expression

Simple Surprises

Working closely with Nestlé’s packaging innovation team, together we created a unique sharing format. When the lid is lifted from the base, the packaging dynamically opens like a flower, presenting the product freely for a group of family and friends to dig in to.

Through format alone, KitKat Senses executes on the strategic incentive to be a democratic, social proposition, removing itself from traditional gifting rituals, and creating a new exciting space for itself within the category.

Kitkat bar

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