/ The challenge
Capitalise on the ‘Grab life by the mug’ campaign.
/ The Idea
Cheeky Smiles - Gone Global
We wanted to put a smile on the faces of Nescafé Original coffee lovers, so we did. Literally.
Our range of cheeky mugs made a lot of brand noise in store – and as a result, on social media too.
This ‘physical to digital’ activation was so successful, that it has now gone global.
