Established in 2007 by Andrew Gibbs, DIELINE is one of the leading media brands for consumer packaging and consumer brands. It highlights the importance and value of packaging design for brands in today’s world.
For the past 15 years, Dieline organizes an annual competition, the Dieline Awards, which recognizes global excellence in packaging design. The winners of the 2024 were announced on May 8th at LUXE PACK New York. This year, CBA USA and Latam were rewarded with two trophies.
Established in 2007 by Andrew Gibbs, DIELINE is one of the leading media brands for consumer packaging and consumer brands. It highlights the importance and value of packaging design for brands in today’s world.
For the past 15 years, Dieline organizes an annual competition, the Dieline Awards, which recognizes global excellence in packaging design. The winners of the 2024 were announced on May 8th at LUXE PACK New York. This year, CBA USA and Latam were rewarded with two trophies.
Established in 2007 by Andrew Gibbs, DIELINE is one of the leading media brands for consumer packaging and consumer brands. It highlights the importance and value of packaging design for brands in today’s world.
For the past 15 years, Dieline organizes an annual competition, the Dieline Awards, which recognizes global excellence in packaging design. The winners of the 2024 were announced on May 8th at LUXE PACK New York. This year, CBA USA and Latam were rewarded with two trophies.
CBA USA
CBA USA has been named as the Designalytics Effectiveness Award Grand Prize Winner for the redesign of the CVS Health Beauty Brand. They also carried the additional honor of being the first private-label winner in the history of the award.
The Designalytics Effectiveness Award was created to help elevate the role of package design by spotlighting the immense financial impact that it can have on consumer brands. Winner selection was entirely data-driven, based on sales performance in the marketplace, as well as rigorous quantitative consumer testing.
The Beauty 360 brand from CVS had been competing with national brands by offering high-quality beauty and personal care products for years. With this redesign, CVS Beauty made a revolutionary shift — eliminating the Beauty 360 branding altogether and replacing it with the familiar CVS heart, while also communicating product efficacy, premiumness, and gender inclusivity.
CBA LATAM
CBA LATAM won 2nd place in the Household Maintenance and Home Improvement category with OMO, for the design concept of a new line.
With the aim of attracting those who are just starting to wash their own clothes, OMO has developed OMO Vibes, a line of soap inspired by musical genres. In collaboration with Spotify, the new edition of the product uses entertainment to bring the brand closer to young people, launching products with different fragrances and packaging to represent different musical styles.
The CBA B+G team is created the entire design concept, which explores the visual universes of each musical genre and the moment of washing clothes, inviting the consumer into this multi-sensory experience.
