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Established in 2007 by Andrew Gibbs, DIELINE is one of the leading media brands for consumer packaging and consumer brands. It highlights the importance and value of packaging design for brands in today’s world.
For the past 15 years, Dieline organizes an annual competition, the Dieline Awards, which recognizes global excellence in packaging design. The winners of the 2024 were announced on May 8th at LUXE PACK New York. This year, CBA USA and Latam were rewarded with two trophies.
Established in 2007 by Andrew Gibbs, DIELINE is one of the leading media brands for consumer packaging and consumer brands. It highlights the importance and value of packaging design for brands in today’s world.
For the past 15 years, Dieline organizes an annual competition, the Dieline Awards, which recognizes global excellence in packaging design. The winners of the 2024 were announced on May 8th at LUXE PACK New York. This year, CBA USA and Latam were rewarded with two trophies.
Established in 2007 by Andrew Gibbs, DIELINE is one of the leading media brands for consumer packaging and consumer brands. It highlights the importance and value of packaging design for brands in today’s world.
For the past 15 years, Dieline organizes an annual competition, the Dieline Awards, which recognizes global excellence in packaging design. The winners of the 2024 were announced on May 8th at LUXE PACK New York. This year, CBA USA and Latam were rewarded with two trophies.
CBA USA has been named as the Designalytics Effectiveness Award Grand Prize Winner for the redesign of the CVS Health Beauty Brand. They also carried the additional honor of being the first private-label winner in the history of the award.
The Designalytics Effectiveness Award was created to help elevate the role of package design by spotlighting the immense financial impact that it can have on consumer brands. Winner selection was entirely data-driven, based on sales performance in the marketplace, as well as rigorous quantitative consumer testing.
The Beauty 360 brand from CVS had been competing with national brands by offering high-quality beauty and personal care products for years. With this redesign, CVS Beauty made a revolutionary shift — eliminating the Beauty 360 branding altogether and replacing it with the familiar CVS heart, while also communicating product efficacy, premiumness, and gender inclusivity.
CBA LATAM won 2nd place in the Household Maintenance and Home Improvement category with OMO, for the design concept of a new line.
With the aim of attracting those who are just starting to wash their own clothes, OMO has developed OMO Vibes, a line of soap inspired by musical genres. In collaboration with Spotify, the new edition of the product uses entertainment to bring the brand closer to young people, launching products with different fragrances and packaging to represent different musical styles.
The CBA B+G team is created the entire design concept, which explores the visual universes of each musical genre and the moment of washing clothes, inviting the consumer into this multi-sensory experience.
2022 was a a fruitful year, full of projects and collaborations but also of awards. Here is a look at the many awards CBA received around the world.
Biofuture called on CBA to collaborate on the creation of its new brand .nod : from the definition of its strategy with the brand’s platform design, to the social media charter, including the visual identity (print and digital). Our work with the brand Biofuture was rewarded during the Stratégies Grand Prix ceremonies.
CBA supports the Cojean brand in the reinvention of its Parisian restaurants, at the CNIT in La Défense and Neuilly. The result of our collaboration with the brand have been plebicited by two iconic ceremonies in France:
CBA worked with InVivo Retail on the deployment and embodiment of its new brand and offering strategy, including the redesign of its own brands (Ecloz, Pure Family et Invivo, nous on sème).
Pongo is a pet friendly aromatherapy spritz, that freshens and pampers your furry friends, so you can hug them that little bit closer! CBA’s work on this case was rewarded during the Pentawards 2022.
The challenge face by CBA was to design a new identity that would convey the high quality of the product with an emotive and rational consumer-driven approach. Our work with Meracinque was rewarded during two prestigious ceremonies:
Forno Bonomi needed to redesign its identity, highlighting a distinctively different production offer with its matching language and style.
CBA’s work for the brand Life received a certification for the Fruit and Vegetable category during the Pentawards Asia 2022.
CBA focused on different ways in which Life responds to consumer’s need to feel good. Five territories, hallmarked by the meeting between different taste experiences and the ways of interpreting physical and mental wellness: authenticity, energy, creativity, taste and sharing.
CBA redefined the brand’s purpose and accompanied Lux on the creation of its brand visual identity.
CBA B+G was assigned by Nestlé® Purina to develop the new visual concept of CAT CHOW® Latin America.
Cazoolo is the Packaging Design Lab for Braskem’s Circular Economy, an innovation hub designed to house a creative community, where customers, brand owners, designers and startups can meet to rethink packaging from a sustainable design approach, crafting the whole process – from concept to post-consumption – aiming at circularity and lower environmental impact.
From strategy to visual identity, from naming to phygital experience, the process involved a lot of co-creation. CBA received two awards:
The Pentawards festival, an international and prestigious award show, gathered the world packaging design leaders last September the 22 and 23, at the London Science Museum. The festival focused on the future of packaging, sustainability and design trends.
More than a festival, the Pentawards organizes each year a competition that recognize global excellence in packaging. CBA Italy and USA were rewarded with silver, bronze and platinum!
CBA Italy worked on a new, female-oriented identity for Meracinque that gives the consumer much more than a product: a story of family and innovation. The packaging takes a major and original role in the communication of the brand: it illustrates and outlines the story of the product, the brand characteristics and the qualities of Meracinque rice. CBA Italy received silver in the category “SUSTAINABLE DESIGN: FOOD” and bronze in the category “BREADS, GRAINS AND PASTA”.
CBA USA received the platinum award in the “Professional conceptual work – Home, leisure & other markets” category for its Pongo concept, a pet friendly aromatherapy spritz, that freshens and pampers your furry friends. Formulated to safely neutralize pet odor, Pongo also provides emotional support through a variety of all natural mood enhancing scents for their wellbeing and care. The structure is a custom molded plastic alternative base with a slightly modified trigger spray head that’s common to all SKUs. Recyclable full-bleed shrink-wrap graphics cover the body of the structure allowing for an endless range of doggos, fun outfits, seasonal editions and possible online customization.
CBA Italy won, in addition to two awards, a certification for the “Fruit and Vegetable” category. The new brand positioning and new identity, focused on the « goodness » and Life’s capability of bringing taste and joy to everyday living, convinced the jury!
To recall, CBA Italy focused on different ways in which Life responds to consumer’s need to feel good. Five territories, hallmarked by the meeting between different taste experiences and the ways of interpreting physical and mental wellness: authenticity, energy, creativity, taste and sharing. These territories have guided the reorganization of the product portfolio’s architecture.
CBA Italy won, in addition to two awards, a certification for the “Fruit and Vegetable” category. The new brand positioning and new identity, focused on the « goodness » and Life’s capability of bringing taste and joy to everyday living, convinced the jury!
To recall, CBA Italy focused on different ways in which Life responds to consumer’s need to feel good. Five territories, hallmarked by the meeting between different taste experiences and the ways of interpreting physical and mental wellness: authenticity, energy, creativity, taste and sharing. These territories have guided the reorganization of the product portfolio’s architecture.
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