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CBA Design wishes to support you in a personalized and human manner, extending beyond a mere professional relationship.
We believe that every important moment deserves to be celebrated and shared with loved ones! This year, we decided to spread happiness to the world, and to put a smile on evryone’s faces!
To achieve this, we offer a simple concept: coloring postcards on wich you can express your thoughts and feelings.
Our creative designers have created coloring postcards to accompany you throughout this promising year and be by your side everyday!
This annual tradition is not only an opportunity for us to express our well-wishes but also to demonstrate our expertise, creativity, and commitment to nurturing our enduring relationships.
As we step into 2024, we are filled with anticipation and excitement as we gaze into the future.
What are our dreams? Our values? What really makes us HAPPY and FULFILLED?
For the fourth edition of 12X6, CBA Italy delved into the world of Serena Gianoli. Her deep fascination in Japanese culture, inspired by her readings, has given life to 12 artworks representing characters, customs, and legends from Japanese popular culture.
12X6 is a project conceived to provide space, both metaphorically and literally, for young professionals in the field of visual arts. Every six months, a comprehensive collection of twelve artworks is hosted in CBA Italy’s office, which becomes a permanent gallery for creative talents.
The Japonisme exhibition, inaugurated by CBA Italy on October 19th, takes its name from a term coined at the end of the 19th century by the critic Philippe Burty.
“Japonisme,” prevalent mainly in the 19th century, represents the influence of Japanese art, culture, and aesthetics on Western culture. This artistic movement originated in Europe, especially in France, and influenced numerous artists and designers of the time. Japanese artists like Hokusai and Hiroshige became famous in the West through prints and artworks imported from Japan, depicting cherry blossoms, everyday life scenes, costumes, and more.
"A couple of years ago, during research for a mythology-related project, I came across the legend of Namazu, a massive catfish capable of causing earthquakes and kept in check by the god Kashima, the thunder deity. Captivated by paintings depicting this legend, I wanted to interpret, in my own way, some of these mythological images and the fluidity, as well as the strength, of Japanese artistic representations.”
Among the highlights of the exhibition, you will find depictions of herons and cherry blossoms, timeless symbols in Japanese art and culture. Herons symbolize grace and longevity. There is also Kintsugi, an ancient Japanese art known as the “golden repair”, which uses lacquer and gold powder to mend broken objects. You will also discover artworks inspired by samurai, the tea ceremony, dragons and tigers, Namazu, and Taiko, the traditional drums that embody power and rhythm in Japanese culture.
During the opening night, Serena performed live painting, creating the Pet-Daruma, charming Japanese-style representations of our four-legged friends.
Instagram: pet_daruma
Daruma dolls, also known as Dharma dolls, are Japanese votive figurines without legs or arms, representing Bodhidharma, the founder and first patriarch of Zen.
For the next six months, “Japonisme” can be experienced at the CBA Italy headquarters, located at Via San Francesco d’Assisi 15, Milan.
Serena Gianoli is an Illustrator and Visual Designer who lives and works in Milan, amidst black and white lines, colorful palettes, and a backpack full of markers, along with her ever-present sketchbook.
To delve deeper into her work and discover how her style will evolve, you can visit her Instagram profile @serenagianoli or her website www.serenagianoli.com.
It’s 3 years after the opening of the studio in Singapore and the recent opening of the studio in Ho Chi Minh that CBA Design continues its implantation in Asia.
CBA Design is opening its third studio in the region and with its growing presence in Asia, the three offices merge and become a single entity: CBA Asia.
A studio opening led once again by Marion Micoud, Managing Director and supported by the recruitment of Ada Xu, Client Director, Olivia Qian, Graphic Designer et Bian Wu, Strategic Director. The studio is already well established with major clients such as Savencia, Unilever and Nestlé.
Great things in perspective!
Human design is a “tool that allows you to understand your energy mechanics, and the mechanics in interaction with your environment”. It allows a better understanding of oneself, of one’s strengths and weaknesses, and a better understanding of the other. It allows ultimately to understand it’s functioning and to work on oneself in order to act better, progress and accomplish oneself.
The human design describes 4 profiles:
The human design describes 4 profiles:
All of these typologies are complementary. They create an exceptional collective intelligence which allows new concepts to germinate, new markets to be reached, innovation to be fostered.
This collective intelligence is the winning key to value creation.
Let’s take the exemple of the brand Cora. In 2020, Cora wanted to mobilize all of its employees in the definition of the brand strategy and make them the first ambassadors of change. CBA accompanied the brand in this shift by building a tailor-made support « Cora demain » allowing for the first time more than 25,000 employees to work together. Debates and surveys were conducted among employees and workshops were organized to define the new fundamentals and identify the work to be done.
Let’s take the exemple of the brand Cora. In 2020, Cora wanted to mobilize all of its employees in the definition of the brand strategy and make them the first ambassadors of change. CBA accompanied the brand in this shift by building a tailor-made support « Cora demain » allowing for the first time more than 25,000 employees to work together. Debates and surveys were conducted among employees and workshops were organized to define the new fundamentals and identify the work to be done.
The results? A coherent corporate vision understood by all employees, a smoother internal communication as a result of engaged and happy employees. Cora is today the second favorite employer in food distribution.
The digital is an integral part of our daily lives et new digital levers are emerging, among them the metaverse or AI. Despite a certain reluctance from a part of the general public, we can point out the complementarity between these digital tools and the human intelligence, that allows you to go further, faster.
The artificial intelligence allows an optimisation of process, a precise analysis of data in order to reduce the working hours and an important reduction of human mistakes. In the framework of client experience, the IA allows a tailor-made personalization thanks to the data collected to make the experience more attractive, targeted and engaging.
Formerly and historically Salon MPV, Shop! The exhibition that will bring together the entire retail marketing sector from the 4th to the 6th of April 2023 at Porte de Versailles, flag 4. This year and for the first time, CBA Paris will be present and will come back, through a keynote on the importance for engaged and innovative brands to create a real retail experience.
Margaux Lhermitte, Head of Retail & Architecture expertise at CBA Design Paris, will take part during the keynote « Retail, best channel of expression for engaged and innovative brands ».
Today, the retail allows brands to really affirm their engagements and values through tangible proofs. Despite a major growth of e-commerce and the difficulty of retailers to attract clients in stores, especially since the covid crises and today inflation, the retail reinvent itself!
And this requires an understanding of the new generation on the hunt for both individual and collective expressions of identity. Indeed, this new generation, more and more influent, is looking for less homogeneous brands and consider that smaller independent brands pave the way. It is no longer enough to propose a simple buying experience but to propose a true brand experience: honest, transparent, diversified and inclusive.
And digital in all this? For the gen-z, digital is a major lever in their purchase act. Their digital identity is extremely important for them, which signifies that virtual and augmented reality experiences is an evidence; They prefer social network ambassadors to face-to-face sales consultants.This new generation places digital products / services on an equal footing with physical products. They live, work and entertained in phygital realities. They are quick to explore new ways to access products and purchases.The digital world is an open door but physical places are vectors of memorability and brand preference. Therefore loyalty and recurrence.
In conclusion, brands must listen, renew themselves and conceive retail places expressing an experience aligned with its vision and ecosystem. New consumers are in quest of meaning, diversity and sustainable experiences, so let’s listen to them!
Interest in this topic and curious to learn more? Join us this next April 5th between 1:15pm and 1:35pm to assist to the keynote or directly to the CBA booth all day long.
To book your badge, it’s over here 
After two years since the opening of the studio in Singapore and a great success confirmed by a constant growth since then, with clients such as Unilever, Nestlé, Clarins among others, in key markets like China, Japan, India, Korea, Philippines and Australia, CBA expand its international presence by opening a new studio in Ho Chi Minh City!
The success of our team in Singapore is highlighted by two prestigious awards received last year and since the beginning of 2023 during the Transform Awards Asia and the World Brand Society Awards, for its work on the brand visual identity of Unilever brand, Lux.
CBA aims to be useful to brands and society and our team in Asia, a close-knit, enthusiastic and multicultural team, reflects that.
January has just begun and CBA Design is in the starting blocks to make this year a year of opportunities, exchanges and collaborations, which will mark on people’s consciences, just like the year 2022 that we are closing.
We are transforming the brands of tomorrow and bringing meaning to their journey. We are proud of these achievement, which have been made possible thanks to our amazing and dedicated teams around the world.
2022 was the year we celebrate our 40th anniversary, a major turning point in the life of an agency. 2022 was also for CBA a year of several recognitions with multiple awards received, passionate collaborations and achievements all around the world.
Our creative designers have created a calendar to accompany you throughout this promising year and be by your side everyday!
2022 was a a fruitful year, full of projects and collaborations but also of awards. Here is a look at the many awards CBA received around the world.
Biofuture called on CBA to collaborate on the creation of its new brand .nod : from the definition of its strategy with the brand’s platform design, to the social media charter, including the visual identity (print and digital). Our work with the brand Biofuture was rewarded during the Stratégies Grand Prix ceremonies.
CBA supports the Cojean brand in the reinvention of its Parisian restaurants, at the CNIT in La Défense and Neuilly. The result of our collaboration with the brand have been plebicited by two iconic ceremonies in France:
CBA worked with InVivo Retail on the deployment and embodiment of its new brand and offering strategy, including the redesign of its own brands (Ecloz, Pure Family et Invivo, nous on sème).
Pongo is a pet friendly aromatherapy spritz, that freshens and pampers your furry friends, so you can hug them that little bit closer! CBA’s work on this case was rewarded during the Pentawards 2022.
The challenge face by CBA was to design a new identity that would convey the high quality of the product with an emotive and rational consumer-driven approach. Our work with Meracinque was rewarded during two prestigious ceremonies:
Forno Bonomi needed to redesign its identity, highlighting a distinctively different production offer with its matching language and style.
CBA’s work for the brand Life received a certification for the Fruit and Vegetable category during the Pentawards Asia 2022.
CBA focused on different ways in which Life responds to consumer’s need to feel good. Five territories, hallmarked by the meeting between different taste experiences and the ways of interpreting physical and mental wellness: authenticity, energy, creativity, taste and sharing.
CBA redefined the brand’s purpose and accompanied Lux on the creation of its brand visual identity.
CBA B+G was assigned by Nestlé® Purina to develop the new visual concept of CAT CHOW® Latin America.
Cazoolo is the Packaging Design Lab for Braskem’s Circular Economy, an innovation hub designed to house a creative community, where customers, brand owners, designers and startups can meet to rethink packaging from a sustainable design approach, crafting the whole process – from concept to post-consumption – aiming at circularity and lower environmental impact.
From strategy to visual identity, from naming to phygital experience, the process involved a lot of co-creation. CBA received two awards:
To celebrate the new year 2022, CBA is hosting for the first time a free virtual exhibition (and yes, you will be able to download these images for reuse).
An exhibition made by CBA, which was possible thanks to the talents, passions and inspirations of the people who compose the agency. Because CBA is above all a story of people; a story of creatives, passionates and change-makers…
As the saying goes “images speak for themselves “
That’s why we asked our collaborators to participate by sending us an image on the following theme: “What do you want to keep as positive from 2021, and that would breathe new life into 2022 ?”
Just admire… and be inspired to make this new year a beautiful one!
“COLORS”
“TRAVEL”
“DISCOVERY”
“RELIEF”
“NATURE”
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