1. Smart City 2018
Materials, technology, people. The event for rethinking the approach to the future.
Connected City | Advanced Building and Infrastructures | Smart living, Smart People | Sustainable and Circular City | Integrated Mobility | Urban Agriculture
Six clusters which focus on the theme of the circular economy, thanks to an installation created for CONAI (the National Packaging Consortium) and the Supply Chain Consortium by Yona Friedman, an architect, designer and urban planner, a spokesperson for sustainability and the circular economy. The project summarises the ideas that have brought him to international fame: constructing by reusing basic materials, modelling the environment we live in, in a potentially infinite process.
2. Interactive geometry
An individual experience that transforms our perception of the environment that surrounds us.
Interactive architecture | Contemporary art | Fashion
This year, COS has chosen Phillip K. Smith III for its installation; this is the seventh time the brand has participated at the Milan show, with past collaborations including: Gary Card, Bonsoir Paris, Nendo, Snarkitecture and Sou Fujimoto, as well as Studio Swine. The American artist will use his signature approach to construct a large sculptural installation with his famous mirrored surfaces, creating high-impact optical contrasts. The courtyard of the Palazzo Isimbardi will therefore become a canvas that interacts with both the urban landscape and the natural one, a coherent reflection of the refined aesthetics of this Swedish brand.
3. Icon Design Talks
The second event featuring architecture and design at Milan Design Week.
Energy efficiency | Smart mobility | Robotic reconversion | Urban planning
Six days all about Architecture and Design, during which some of the most important names on the international scene will meet to talk about their approach to design, discussing the topics of energy efficiency, smart mobility, robotic reconversion and urban planning. Notable guests include: David Adjaye, Michael Anastassiades, Guido Canali, Stefano Boeri, Hans Ulrich Obrist, Konstantin Grcic, Studio Formafantasma, Stefan Diez, Studio Swine, Konstantin Grcic, Ron Gilad, Giulio Iacchetti and Giulio Cappellini.
4. Teads Wonderbox
An interactive tunnel to learn about the progress made by technology in the advertising field.
Chatbot | Virtual reality | Interactive video content | Immersive 3D experiences
The tech company Teads will present a surprising installation. The work, curated by the designer Max Falsetta Spina, features a multi-sensory journey divided into several rooms, which will illustrate the concepts behind the digital advertising experience: artificial intelligence, virtual reality, interactivity and sustainable advertising. Through this perspective, a debate will be opened where you can dis-cover and understand how the creation and evolution of digital technologies are redefining the online media scene.
5. The Fondazione Prada Tower
Fondazione Prada announces the opening of the tower, a building that completes the project by Rem Koolhaas.
Architecture | Contemporary art | Culture
Almost three years after the inauguration of its Largo Isarco Milan headquarters, designed by the star architect Rem Koolhaas, the Prada Foundation, which has been active since 1995 in the fields of culture and contemporary art, has just announced that the tower is scheduled to be opened to the public on 20th April. The new building marks the completion of the Milan headquarters, designed by the aforementioned Rem Koolhaas, along with Chris van Duijn and Federico Pompignoli of the OMA studio.
6. Vitra Typecasting
An installation combining icons of the past and new representations of the present, in the former sports hall, La Pelota.
Installation | Designer furniture | Innovative design
“Typecasting. An Assembly of Iconic, Forgotten and New Vitra Characters” is the title of the exhibition, which is designed as an extensive dynamic review of design projects, products and studies of the brand. An in-depth journey into the past, present and future history of the Swiss furniture company, as seen from the perspective of the curator Robert Stadler, who is able to reveal new narrative threads from which to draw new possible interpretations.
