Nowadays, digital transformation and new media make real change in the markets and consumer relationships possible. Socialing was created with the main goal of proposing new and more responsible approaches toward consumers and markets to organisations and companies, placing people’s real needs at forefront and re-prioritising the human and social dimension in exchanges between economic subjects.economici.
Andrea Farinet is associate professor of Economy and Corporate Management at Liuc – Cattaneo University, where he teaches Relational Marketing and CRM and consumer psychology. He is founder and president of the Socialing Institute, a cultural association that performs research and training on socialing in agriculture, health, training, art and culture.
