Digital Disruption, this unknown. Introduced for the first time by Professor Clayton Christensen in 1995 in the article u0022Disruptive Technologies: Catching the Waveu0022 the term has long been a topic of discussion. The term begins with a thought: why the big companies decide to invest in technologies that meet the expectations of current customers but do not consider the development of the market and the needs of future customers?
The Disruptive Technologies outweigh the needs of the present, with innovations that lead to review the product, the price, the business model to increase the audience and decrease the cost. This innovation provides for the sale of a cheaper product, in order to initially reach customers with less purchasing power, and then take over the industry.
The companies, including small and medium, who listen continually consumers, are able to anticipate emerging needs and can focus on technological innovations and market changes in a disruptive way.
The Innovator’s Dilemma is a series of case studies carefully chosen, starting with the disk-drive industry, which was the subject of the doctoral thesis of Christensen in 1992. Some listed here in the original article of the New Yorker.
