Personia is a platform that generates insights from synthetic consumers and experts, driven by AI. The solution empowers organizations to make more agile decisions at every stage, from marketing to innovation, resulting in products and strategies that resonate with their audience.
The platform emerges in a context where traditional market research faces significant limitations: time-consuming processes, restricted samples, and high costs. These conventional methods no longer meet the speed required by contemporary businesses, which need continuous insights to quickly respond to changes in consumer behavior.
Personia addresses this challenge by offering a scalable and accessible alternative. Unlike traditional methods that can take weeks or months to deliver results, the platform provides information instantly, 24 hours a day, 7 days a week. Its subscription model allows unlimited access to insights, replacing the typical high project costs of conventional research.
This innovation represents a paradigm shift in how companies understand and connect with their consumers, democratizing access to data and making research part of organizations’ daily operations.
For this project, we were responsible for the complete branding, including strategy, naming, verbal and visual identity, communication activation, and website development.
Creative challenge with cutting-edge technology
The brand strategy was built on the purpose of expanding access to consumer knowledge within organizations, driving continuous innovation and customer-centered decisions. This direction guided all aspects of the brand’s identity and communication.
Personia’s personality was shaped to reflect its disruptive proposition in the insights market. Its main characteristics:
- Curious: Always one step ahead, uncovering the unexplored. Transforms questions into discoveries that drive business.
- Visionary: Anticipates tomorrow’s market. Transforms data into roadmaps for future success.
- Pragmatic: Simplifies the complex. Offers clear and objective solutions for immediate implementation.
- Collaborative: More than a tool, it acts as an extension of the client’s team. Transforms insights into winning actions.
Visual identity that reflects innovation and accessibility
Personia’s visual identity was developed to communicate the brand’s fundamental contrast: although it’s a digital platform based on AI, its purpose is human-centered. We created a visual language that blends the fluidity of human handwriting with the digital precision of AI-generated identities, resulting in an accessible and modern visual.
The colors, typography, and graphic elements were developed to convey confidence while maintaining a connection with the human aspect of the generated insights. The visual approach is clean, facilitating connection with the audience in a technological world.
Verbal identity that communicates essential benefits
Verbal identity that communicates essential benefits
- Consumer at the Center: Positions the target audience at the heart of every decision, providing precise data and actionable insights for organizations.
- Real-Time Evolution: Enables continuous interactions, tests, and learning with consumers, available anytime, anywhere.
- Unlimited Insights: Offers a continuous flow of discoveries 24/7, enabling the capture of emerging trends and the transformation of data into innovation.
Naming with proprietary methodology
For the naming development, we used Personia’s knowledge to generate more than 500 name options for the brand. They were tested with synthetic personas simulating global, Latin American, and Brazilian users, in a funneling process until we reached the final suggestions, validated by experts.
For the development of the website and social media, we integrated all these elements into a fluid and accessible digital experience, presenting how the platform compares to traditional research methods and highlighting its multiple applications in the corporate environment.
