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What began as our true belief became a tool we use as a foundation of our design process.
Businesses don’t always think of their brands in those terms, but we believe they should. All brands seeking to make an emotional connection with customers or consumers would benefit from it.
Brand personality is complex and requires a laborious introspection into the people behind it, the environment it comes from, and its intended impact on the world. Having a set of defined characteristics, which would allow anyone to get a clear picture of the brand personality in one archetype, has become key to a project’s success.
We found the archetype methodology so compelling that we did not just want it to live in a document that we present to clients.
Therefore, we ventured on a long journey to create a game that would allow us to involve our clients in this stage of a project.
Therefore, we ventured on a long journey to create a game that would allow us to involve our clients in this stage of a project.
The A-Game (for Archetype Game) was born out of our desire to help our clients own their understanding of their brands and for us to have a comprehensive foundation for creative work. In the format of a board game, the goal is to narrow down personality attributes by asking a series of questions about the brand, eventually leading to one of 60 archetypes.
The result is a comprehensive picture of your brand, from its reason to be, to its values and modus operandi.
If you’re curious about the A-Game and feel ready to get to know your brand better, please contact us!
Or contact us for a complimentary 30-minute remote A-Game session to uncover YOUR archetype – that’s right, let’s discover what archetype YOU are – if you’d like a demonstration of the process before proceeding with the A-Game for your brand.
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